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After an impressive ratings debut in her first season, averaging just under 1.8m viewers for its first showing with 0.84 in the ad buyer’s demo (ages 18-49), a second season of Bethenny Frankel’s solo reality vehicle was always going to struggle against first season expectations. Given that the first season contained not only a wedding BUT a birth as well, the major life change this season was Bethenny’s 40th Birthday and therefore it wasn’t too surprising when ratings declined. The debut episode of the 2nd season at 1,500,000 and 18-49 demo of 0.80 ended up being just higher than the end of season average of 1,454,909 and 0.76. Overall ratings for the the second season were down 19% and 9.50% respectively from its freshman season.
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| Episode # | Time Aired | Date Aired | Episode Name | Total Audience | 18-49 Demo |
|---|---|---|---|---|---|
| 1 | 10:00pm | 28-Feb-2011 | Hoppy Trails to You | 1,500,000 | 0.80 | 2 | 10:00pm | 07-Mar-2011 | There Is No Normal | 1,664,000 | 0.90 | 3 | 10:00pm | 14-Mar-2011 | Business As Usual | 1,235,000 | 0.70 | 4 | 10:00pm | 21-Mar-2011 | It’s My Baptism and I’ll Cry if I Want to | 1,344,000 | 0.70 | 5 | 10:00pm | 28-Mar-2011 | Ice Castles and Hassles | 1,281,000 | 0.70 | 6 | 10:00pm | 04-Apr-2011 | Fleeing from 40 | 1,350,000 | 0.70 | 7 | 10:00pm | 11-Apr-2011 | The Mile High Club | 1,567,000 | 0.80 | 8 | 10:00pm | 18-Apr-2011 | I Need Some Lovin’ From My Oven | 1,359,000 | 0.70 | 9 | 10:00pm | 25-Apr-2011 | Break ‘Em Early | 1,627,000 | 0.80 | 10 | 10:00pm | 02-May-2011 | Thin Ice, Ugly Sweaters | 1,349,000 | 0.70 | 11 | 10:00pm | 09-MAy-2011 | Skinny on the Skinny | 1,728,000 | 0.90 | Average Season 2 | 1,454,909 | 0.76 | Average Season 1 | S2 v S1 | -20.99% | 1,794,400 | 0.84 | Average Season 3 | 1,114,867 | 0.51 |
Source: Nielsen Media Research via TVByTheNumbers
For ratings on a per episode basis for Season Three click here.