With summer winding up and networks winding down, Thursday night on Bravo saw two talk shows airing, both of which had been prerecorded on Monday June 25th. On that day Kathy tweeted out this photo with her guests Sharon Osbourne & Jane Fonda and Lisa Ling joined as well. As Kylie Minogue was only in NYC on Monday, Andy had to also pre-tape his show. This gave both shows’ editors four days to tighten up each episode and iron out any ‘live’ kinks.
After retooling Kathy’s show in the hope of boosting the audience with celebrity guests (see this Bravo PR Release), the first attempt last week featuring Anderson Cooper, not only failed to increase ratings but actually took the season to a series low.
It doesn’t look like Ling, Fonda & Osbourne managed to boost ratings either and indeed may have knocked Anderson Copper of the bottom slot. Although we don’t yet have the ratings for Kathy last night, we do know that it failed to make it into last night’s Cable Top 100 Shows. With the bottom show having an 18-49 demo of 0.20 it’s fair to assume that both last night’s Kathy as well as Andy Cohen’s Watch What Happens Live, with Minogue & Katie Couric both scored an 0.20 or lower.
We’re working on getting them through another source and when we do will provide an update so if you want up to the minute updates make sure to follow us on Twitter @BravoRatings and also ‘like’ our Facebook Page
ADDITIONAL UPDATE 6.30pm EDT June 29th, 2012
The ratings are in for last night’s Kathy and they are bad….well for everybody except Anderson Cooper, that is. The ‘celebrity guest’ reboot hasn’t worked with last night’s show finding a new season low, with only 585,000 viewers tuning in at 9pm and, as we suspected just a 0.20 in the 18-49 demo. I wonder how Jimmy Kimmel is feeling for next week’s episode – can he beat Cooper and or Fonda/Osbourne’s episodes ratings?
Andy Cohen did slightly better, in that he grew the 18-49 audience from his lead-in, which is probably proof that Kylie Minogue certainly appealed to Bravo’s younger target audience. Last night’s show which should have been renamed “Watch What Happened” owing to it being prerecorded, was watched by 539,000 viewers (down 46,000 from Kathy). But its demo share at 11pm was 0.30 which compares with Kathy’s 0.20. In total 328,000 people aged 18-49 watch Andy, Kylie & Katie whereas just 298,000 in the same demo watched Kathy, Jane, Sharon & Lisa an hour earlier (when more people are watching television overall).
Source: Nielsen Media Research
