Bravo Ratings – Bravo TV News & Projections Week July 1 – July 5, 2012

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This is the week of Independence Day celebrations culminating in Wednesday’s fireworks and while that’s exciting for many, it does cause headaches to television schedulers. Falling this year on a Wednesday has meant the whole week’s schedule has been interrupted and it will be interesting to see just how badly the holiday will affect Bravo Ratings. In total Bravo’s first run programming this weeks falls to a low of just six hours, down from last week’s 10 and one half.

After being off for two weeks on his book tour and Sirius radio show launch, Andy Cohen was back in his Soho Clubhouse, for the kick-off of Season 7 of Watch What Happens Live. However he was back for just two weeks before taking another week off this week. That opened up the schedules for a Kyle Richards and Jonathan Anton special to air Sunday night at 11pm after the 10th episode of RHoNJ. In a way scheduling this special ’10 Things That Make me Happy’ at 11pm Sunday gave it a very strong spot in the Bravo Schedule as 11pm Sunday’s has claimed one of the top 4 weekly ratings on the strength of the RHoNJ lead-in. However, given it was scheduled during a holiday week when TV watching tends to go down, this timing does seem to infer that Bravo didn’t view this special as any sort of ratings winner. Last week RHoNJ scored its 2nd highest ratings of the season but we expect them to fall slightly to a range of 2.4-2.5m and would estimate between 800-999k for Kyle Richards’ special.

Monday’s schedule isn’t affected but we’re sure the ratings will be and frankly will provide some cover when RHoNY and Miss Advised continue their poor ratings. RHoNY could well hit a new season low, dipping below the 1,390,000 who watched the 3rd episode and we estimate ratings between 1.2-1.4m. With RHoNY falling again we’d anticipate that will have a knock-on affect on Miss Advised as well which will come in between 500-500k and another 0.20 18-49 demo figure.

Tuesday, despite being July 4th eve when no doubt many will be traveling sees a hiatus from RHOC, whose Reunion Part 1 is being held back for another week, but Pregnant in Heels does air a new episode. Last week the strength of RHoC’s finale and season high high ratings propelled Pregnant to both season and series high ratings but lacking a lead-in and given that any viewers will be away, we expect it to rate as low as 600-650k this week.

For July 4th there is no new programming airing (MDL-LA and 80 Plates both take a break) although you can get your fill of Don’t Be Tardy for the Wedding repeats.

Thursday sees the last of Kathy’s first (and perhaps) only season of her own talk show. With no lead-in again this week, we anticipate that the downward spiral in its ratings will continue and there’s probably nothing the last guest, Jimmy Kimmel, can do about that. Since DBTFTW finished airing and propping up Kathy’s show, each week’s episode has recorded successive season lows and combined with the holiday weekend we expect that that will continue. Last week scored 585,000 at 10pm but watch for that to fall below 550,000. The only thing that might help is the dearth of programming on a lot of other networks but many will just not be watching TV at all and so that may well counteract any uptick from people not having their usual choices on other networks to watch.

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Here are our estimates for the week ahead:

Day/Date Time Show Episode Last Wk’s Ratings This Week’s Projections
Sun 7/1 10:00 PM RHoNJ Temporary Shrinkage 2,872,000 2.4-2.5m
Sun 7/1 11:00 PM 10 Things 10 Things That Make Me Happy N/A 800-999k
Mon 7/2 9:00 PM RHoNY The “Cool Girls” 1,462,000 1.2-1.4m
Mon 7/2 10:00 PM Miss Advised What’s Your Type 607,000 500-550k
Tue 7/3 10:00 PM Pregnant in Heels Welcome to Hollywood 931,000 600-650k
Thur 6/28 10:00 PM Kathy Jimmy Kimmel, Nick Rizzo and John Oliviera 585,000 450-550k

Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

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