Bravo Ratings Results for Week July 8 – July 12, 2012

Photo courtesy of BravoTV ©

This week the OC Housewives were just pipped at the post, as despite the explosive attack of the birds at Part 1 of the RHOC Reunion, a regular episode of of RHoNJ managed to be the top rated show on Bravo last week. Here’s the full weekly breakdown via Bravo Ratings.

In our projections for this week, we estimated 2.5-2.7m for RHoNJ and it came in at 2.5m. For the MeGo / Iron Mike duel on Sunday’s WWHL we overestimated, thinking that Mike Tyson’s 2m+ Twitter followers would boost Andy Cohen’s audience. It came in at just 1.392m, well short of our 1.5-1.8m range.

For Monday we suggested a range of 1.3-1.4m for RHoNY, and it just missed the bottom of our range by 1,000 viewers, scoring an audience of 1,299,000. This was yet again a new season low, and in fact an audience size not seen since 2008′s Season 1. Despite RHoNY dropping again, Miss Advised bounced back this week with 594,000 and topped our 500-500k estimate. Sonja Morgan & The Scissors Sister’s appearance on WWHL at 11pm scored a Cable Top 100 ratings placement with 778,000 viewers, something based on the last few Mondays, we didn’t predict.

Tuesday, saw Part 1 of RHOC’s reunion air to 2,513,000 viewers, again just scraping into our range of 2.5-2.7m viewers. Helped by its RHOC lead-in, Pregnant In Heels bounced back from last weeks series low, to score a respectable 815,000 viewers although that was just a tad short of our 850-950k target. At 11pm, Heather Dubrow, the newest of the RHOC ‘wives joined Andy in the WWHL clubhouse and while she managed to pull 18% more viewers that Sonja the previous night, falling short of 1m viewers and well short of our prediction of 1.2-1.4m. With just 916,000 viewers joining Heather and Willie Garson, will have been a big disappointment to Bravo execs. Bear in mind that after the RHOC finale on June 26th, Tamra Barney (w/ Denise Richards) drew a clubhouse audience of 1,177,000.

Los Angeles real estate and international cuisine is the Bravo diet for Wednesdays, and MDL-La and 80 Plates continued their fair to middling ratings performance. Neither show has managed to crack 1m viewers yet (although MDL-LA did several times in its prior season). We’d predicted that MDL-LA would score between 900-950k viewers this week and it came in below with just 841,000 and 80 Plates with 767,000 was also well below our target range of 850-900k. With just one episode left in 80 Plates freshman season ,it is on track to be one of the worst performing new food shows in recent Bravo ratings history. It’s averaging just 741,778 viewers and 0.33 with 18-49 year olds. Chef Roble & Co in its first season averaged 1,155.000 with 0.54 demo and that certainly puts, the much more expensive to produce, 80 Plates to shame.

Cat Cora was a late scratching for Wednesday’s episdoe of WWHL and so Kathy Najimy joined Curtis Stone. On Thursday, Andy Cohen’s guests were Donald Faison & Jeremy Sisto. But neither of Wednesday’s or Thursday’s editions of WWHL scored in the nightly Top 100 Cable TV shows, and so we have no ratings for either.

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Rank Date_Aired Time_Aired Show Total Audience Last Week’s Rank
1 8-Jul-12 10:00 PM RHoNJ 2,516,000 1
2 10-Jul-12 9:00 PM RHOC 2,513,000 N/A
3 8-Jul-12 11:00 PM WWHL_Sun 1,392,000 N/A
4 9-Jul-12 9:00 PM RHoNY 1,299,000 2
5 10-Jul-12 11:00 PM WWHL-Tue 916,000 N/A
6 11-Jul-12 9:00 PM MDL-LA 841,000 N/A
7 10-Jul-12 9:00 PM Pregnant 815,000 7
8 9-Jul-12 11:00 PM WWHL-Mon 778,000 N/A
9 11-Jul-12 10:00 PM 80 Plates 767,000 N/A
10 9-Jul-12 10:00 PM Miss Advised 594,000 6
11 11-Jul-12 11:00 PM WWHL-Wed N/R N/A
12 12-Jul-12 11:00 PM WWHL-Thu N/R N/A

Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

3 comments

  1. andrea says:

    I’m really losing respect for Bravo as a network. The way they reward mean and hateful behavior is really quite disgraceful. I used to watch alot of Bravo’s programming before, but now, I’m down to one (RHOC) and even that is lookin pretty “iffy” next season. If Tamra is signed on for season 8, I’ll take my viewership elsewhere.

  2. Jared says:

    By Bravo listening to “fans” complaints..RHONY is now unwatchable.

  3. IvySage says:

    Loved the bird scare, best part of the reunion. What a disapointment. Wont be watching RHOC, after the okay bully fest which Im sure will only be worse in the second half was really sad to watch. Heather Debrow and Tamra Barney are getting big bucks and tv time to show people its okay to BULLY!! Not the first renion this occured. I hope Bravo wakes up as reading too many fans complaining of the Danielle/Teresa/Alexis bully fest. Bravo wake up before u drop fans and someone hurts themselves….

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