The Real Housewives of Miami – Season 1 Ratings

RHOM Square

Originally commissioned by Bravo and filmed in early 2010 as Miami Social Club, this sat on Bravo’s shelf for months while they worked out what to do with it. In focus groups the show had been trashed and Bravo didn’t want another flop on the hands as they had had with the similarly titled Miami Social. Eventually, a experienced producer from Shed Media, who produces The Real Housewives of New York City, was brought in and was able to re-cut the show into a Real Housewives format however only six episodes of footage was able to be rescued, and thus The Real Housewives of Miami was born.

With the aforementioned RHoNY Season 4 causing issues of its own in the editing suite, Bravo postponed its 4th season premiere, which it had announced in December 2010, and replaced the February 2011 slot on its schedule with the retooled RHoM.

The cast consisted of Lea Black, Alexia Echevarria, Adriana de Moura, Marysol Patten, Lara Pippen and Christy Rice, and in its six regular episodes averaged 1,156,833 viewers and 0.60 in the 18-49 demo. Due to these poor ratings (for an RH franchise anyway) Bravo decided not to invest in a Reunion Special, and instead Andy Cohen hosted a mini reunion on one of the scheduled airings of his Watch What Happens Live Special, which aired on April 5th, 2011 and scored a low audience of just 723,000 and a demo of 0.40.

The Real Housewives of Miami - Season 1

Photo courtesy of BravoTV ©

In February 2012, some ten months after the first season had finished airing, Bravo announced that there would be a second season however MC Filmworks, who had produced and fimed the first season, were replaced as lead producers by Purveyors of Pop, run by Matt Anderson and Nate Green, who had previously cut their teeth as show runners on RHoNY Season 2 & Season 3, RHoA as well as Bethenny Getting Married? and Bethenny Ever After.

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Episode# Time         Date           Episode Name Total Audience 18-49 Demo
S01E01 10:00 PM 22-Feb-11 Paradise Cost 1,214,000 0.60
S01E02 10:00 PM 1-Mar-11 Black Ball’d 1,035,000 0.60
S01E03 10:00 PM 8-Mar-11 Optical Delusion 1,301,000 0.70
S01E04 10:00 PM 15-Mar-11 Waterfront and Center 1,101,000 0.50
S01E05 10:00 PM 22-Mar-11 Beach Slap 1,194,000 0.60
S01E06 10:00 PM 29-Mar-11 Miami Mamis Know Best 1,096,000 0.60
Season Average (not incl WWHL) 1,156,833 0.60
S04E21 11:00 PM 05-Apr-11 WWHL – Mini Reunion 723,000 0.40


Source: Nielsen Media Research via TVByTheNumbers

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