Real Housewives of Miami – Season 2 Ratings

The Real Housewives of Miami

In February 2012, some ten months after the first season of Real Housewives of Miami had finished airing, Bravo Media announced that there would be a second season however MC Filmworks, who had produced and fimed the first season, were replaced as lead producers by Purveyors of Pop, run by Matt Anderson and Nate Green, who had previously cut their teeth as show runners on RHoNY Season 2 & Season 3, RHoA as well as Bethenny Getting Married? and Bethenny Ever After.

Real Housewives of Miami - Season 2 cast

Real Housewives of Miami – Season 2
Photo courtesy of BravoTV ©

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This second season saw significant cast changes, with three wives being replaced; Alexia Echevarria, Larsa Pippen & Cristy Rice and four new ones coming in; Lisa Hochstein, Joanna Krupa, Ana Quincoces, and Karent Sierra. There was some attempt to downplay ratings projections as it’s airing on a Thursday night, but let’s not forget that the highest rated season of RHoNY, its 4th, aired on Thursday too. The two highest rated episodes of the second season were ones that aired originally on A Sunday and benefited from the lead-in provided by the Real Housewives of Atlanta, but that wasn’t enough to push RHoM into positive ratings territory versus its freshman season and it ended with reduced ratings of 6.88% when compared to that six episode season.

The Real Housewives of Miami” is produced by Purveyors of Pop for Bravo. Matt Anderson and Nate Green serve as executive producers and Maty Buss serves co-executive producer.

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Real Housewives of Miami – Season 2 Episodic Ratings
Episode    Time        Date     Lead-In Audience 18-49 Audience 18-49 Demo
S02E01 9:00 PM 13-Sep-12 Repeat 1,066,000 628,000 0.50
S02E02 9:00 PM 20-Sep-12 Repeat 1,025,000 585,000 0.50
S02E03 9:00 PM 27-Sep-12 Repeat 967,000 564,000 0.40
S02E04 9:00 PM 4-Oct-12 Repeat 847,000 493,000 0.40
S02E05 9:00 PM 11-Oct-12 Repeat 870,000 520,000 0.40
S02E06 9:00 PM 18-Oct-12 Repeat 761,000 418,000 0.30
S02E07 9:00 PM 25-Oct-12 Repeat 859,000 480,000 0.40
S02E08 10:00 PM 28-Oct-12 RHoA Spec 1,352,000 797,000 0.60
S02E09 9:00 PM 1-Nov-12 Repeat 1,099,000 579,000 0.50
S02E10 10:00 PM 11-Nov-12 RHoA 1,632,000 975,000 0.80
S02E11 9:00 PM 15-Nov-12 Repeat 1,132,000 608,000 0.50
S02E12 9:00 PM 29-Nov-12 Repeat 1,023,000 636,000 0.50
S02E13 9:00 PM 6-Dec-12 Repeat 952,000 552,000 0.40
S02E14 9:00 PM 13-Dec-12 Repeat 1,121,000 747,000 0.60
S02E15 9:00 PM 20-Dec-12 Repeat 1,249,000 745,000 0.60
S02E16 9:00 PM 27-Dec-12 Repeat 1,216,000 690,000 0.50
S02E17 9:00 PM 3-Jan-13 Repeat 1,289,000 722,000 0.60
S02E18 9:00 PM 8-Jan-13 RHoBH Prvw 930,000 503,000 0.40
Season 2 Average 1,077,222 624,556 0.49
Season 1 Average S2v S1 Total Aud -6.88% 18-49 Demo -17.59% 1,156,833 No Info 0.60


Source: Nielsen Media Research via TVByTheNumbers, TheFutonCritic and/or SonOfTheBronx

28 December Update Last night, the first part of the RHoM’s reunion aired and it garnered a respectable (for Miami anyway) 1,216,000 viewers with 0.50 in the 18-49 demo. This was down slightly from last week’s finale, which scored 1,249,000 (demo 0.60). December has not been a bad month for RHoM’s ratings, but it hasn’t been good either. In the Thursday 9pm time slot, it has never been able to gain the heights it achieved on the two Sundays it aired and even when it has been helped by a RHoA preview airing at 8.47pm, RHoM’s ratings have remained stubbornly stuck close the one million. December 6th’s thirteenth episode proved unlucky as with just 952,000 viewers (0.40) it scored its lowest audience since October but the following week (Dec 13th), saw ratings rebound to a better 1,121,000 (demo 0.60). With just the second part of the reunion left to air January 3rd, 2013 we’d rate RHoM a toss up for renewal for a third season. On the one hand it is by far the lowest rated of all Real Housewives franchise (and even rating lower than its first season but, except for Shahs of Sunset, it’s rating better than all of Bravo Media’s other 2012 new(ish) offerings.

Update November 30As Do The Parents – So Do The Ratings

After taking a week’s break over Thanksgiving, RHoM returned last night for its 12th episode titled ‘Parent’s Fly South’ and so did the ratings as RHoM’s ratings dropped to their lowest level since it received its Sunday reboot on October 28th. Last night 1,023,000 viewers tuned in scoring another 0.50 on the 18-49 demo, but that’s a drop of -9.63% versus the previous episode, which aired on November 15th. Season to date RHoM shows declines versus its freshman season of -9.00% in total audience and -19.44% in the 18-49 demo. With the Reunion being filmed today, we’re gathering there are just two regular episodes left and that the Reunion will air on December 20th.

UPDATE – NOVEMBER 16TH, 2012 – RHom Back to Thursdays See ratings Decline – Averages almost 1.5m on Sundays but only 958k on Thursdays

After two of its last three episodes aired on Sunday nights, either following an RHoA special or a regular episode of RHoA, the ratings topsy turvy that is RHoM, returned to its regular Thursday time slot last night and its ratings returned to their regular Thursday level as well. Without the benefit of the lead-in it had on its Sunday airings, this episode’s audience dropped from last week’s series high, to 1,132,000 and a demo of 0.50.

If ever there was evidence of how getting scheduling right can affect how a show performs in its ratings for each first run airing, RHoM demonstrates this perfectly. RHoM is averaging 1,492,000 viewers, of which 886,000 of them are in the 18 to 49 year age group (18-49 demo of 0.70) when it has aired on a Sunday. Conversely, in its regular Thursday slot, that average drops by a massive 55.67% in total audience (down to 958,444) and by a larger 61.55%, from 886,000 to 548,452 (or 0.40), in the 18-49 demo. Its Thursday ratings push it toward not being green lit for a 3rd season but perhaps with the correct scheduling, and the Sunday numbers prove it, it is worth another season.

Update November 13th, RHoM sets a new series high but this time in both Total Audience & 18-49 Demo

When RHoM first aired on a Sunday, and followed the RHoA Hairstylists Special, it scored a series high in total audience with 1,352,000 viewers, although its 18-49 year old viewer demo percentage at 0.60 was lower than Season 1’s, third episode, which scored 0.70. This change to a Sunday airing was only a relatively last minute scheduling change as it was announced just two days prior to when this tenth episode was originally scheduled to air. This time by having a proper episode of RHoA (and not a special) as its lead-in it managed to score record ratings, and this time in both total and the 118-49 demo, as it grew to an audience of 1,632,000 with its first 0.8 in the 18-49 demo. That’s nudged its season-to-date average back above 1m, as it’s now averaging 1,047,800 with a demo percentage of 0.48.

RHoM returns to Thursday but scores Second Highest rated episode of Season – UPDATE November 2nd, 2012

At 9pm RHoM drew 1,099,000 viewers also scoring a 0.50 in the 18-49 demo and this is the second highest audience of their Second Season. It was unlikely that RHoM could maintain last Sunday’s record ratings particularly given it aired twice last night. This has boosted the season-to-date average to 982,889 per episode with an 18-49 demo percentage of 0.44. This has reduced the deficit with their freshman season to now be down -15.04% in total audience and -25.93% in the 18-49 demo.

Update Tuesday, October 30th – Sunday Special Airing Sees Ratings of 1,352,000 viewers

During RHoM’s Sunday airing it certainly gained some buzz on Twitter as not only did it trend at one stage but Lady Gaga was also tweeting about it, much to the delight of RHoM’s Production Company Purveyors of Pop.

With this 8th episode attracting a season AND series high of 1,352,000 for the total audience (the 0.60 in the 18-49 demo that this episode scored is a high for the 2nd season but not for the series) it would appear that the Gaga effect translated into a massive ratings increase and the hope will be that this Thursday’s 10th episode at 9/8c on November 1st, will see an even bigger bump.

26-Oct-12 As Fall Sweeps Commence RHoM Climbs a Little

After last week’s ratings nadir for any of the Real Housewives franchises, Bravo Media will be relieved that RHoM gained a few extra viewers this week. Last night was the beginning of the Neilsen Fall Sweeps and so every viewer counts. For their seventh episode (1st of a two parter, that concludes in a special Sunday 10/28 telecast) 859,000 viewers tuned in (an increase of 98,000 over the prior week) and the 18-49 demo returned to a barely passable 0.40.

Still this drops the season-to-date average to just 913,571 per episode and 0.41 in the 18-49 demo. These are down -21.03% in total audience and -30.95% in the 18-49 demo from their first season, no doubt much lower than Bravo would have expected when they scheduled the second half of the RHoM season to run through the Fall Sweeps. Given that we’re approaching the half way point of the season it would now seem too late for RHoM’s average to get above 1m million, which surely would be the minimum it would need to get a third season, given the expense of producing the show.

RHoM hits new lows for it and for any RH episode

After last week’s slight increase (maybe it got a boost from the Veep debate) normal service was restored to RHoM as its ratings continued their precipitous fall. Episode six AKA Sexting Candles only lit up 761,000 viewers and managed to score RHoM’s first 0.30 in the 18-49 demo. It is years since any RH franchise has scored ratings so low and must leave Bravo execs scratching their heads wondering why?

Through six episodes, which is equal with their entire first season, RHoM is now averaging just 922,667 viewers per episode and the 18-49 demo has dropped to 0.42. The actual number of 18 to 49 year olds totals just 537,167 per episode and the audience decline versus season one is -20.24% in total audience and -30.56% in the 18-49 demo. Ratings declines like those guaranty that the Miami ladies will not be getting a third season. Ya me despido.

Update – October 12th, 2012

After four straight weeks of ratings declines (well five if you count that this season’s premiere ratings were lower than the first season’s finale), RHoM aired its fifth episode last night to 870,000 viewers. That reversed, but only just, the spate of recent declines, as that was 23,000 viewers more than its prior week – again it held at 0.40 in the 18-49 demo. Prior to this episode airing, both Jacqueline Laurita & Kathy Wakile tweeted out to their followers to watch a RHoNJ teaser at 8.49pm and then RHoM at 9pm. In fact 978,000 viewers tuned in for the RHoNJ 10 min clip but then at least 100,000 switched away from Bravo when RHoM started.

Update – October 5th, 2012

And …it….gets…worse! Despite somehow trending on Twitter last night (well on the East Coast in the US anyway), The southern most Housewives are keeping their ratings heading south. Last night a paltry (in Housewives terms) 847,000 viewers tuned in at 9pm – a new series low and one of the smallest Housewives ratings ever. Certainly no Housewives franchise has in their second season ever seen an episode scoring ratings of less than 1m viewers. The Miami wives have now had two on the trot.

In the 18-49 demo they managed to hold onto last week’s 0.40 rating but their season to date average audience is now down below 1m as well, at 976,250 per episode. That’s a decline of -16.04% versus last season and their 18-49 viewers rating has dropped by a larger -25.00%.

Given that each of the four episodes of the 2nd season has seen a lower audience than the previous week just how far until it reaches bottom?

Update – September 28th, 2012

The 3rd episode of RHoM fell below the magical one million mark, as just 967,000 tuned in for the 9pm airing and with it also slipping to a 0.40 in the 18-49 demo percentage, that’s a double season AND series low for the Miami Wives. After three episodes Season 2 is now averaging 1,019,333 (0.47 18-49 demo) and that’s down -13.86% in total viewers and down -26.32% in the 18-49 demo, when compared with Season 1. With RHoNY currently also showing negative season-on-season ratings, its down -26.32% in the 18-49 demo, what does this say about the Real Housewives franchise as a whole? I guess we’ll have a better idea when RHoA & RHoBH return in November

Update – September 21st, 2012

The 2nd episode only dropped slightly from the premiere, but it didn’t grow from it either. Last night 1,025,000 tuned in for the 9pm original airing with a second consecutive 0.50 in the 18-49 demo. Season-to-date average is now trending down -11.65% in total audience and -16.67% in the 18-49 demo. It perhaps should be noted that the 10pm repeat airing was watched by 815,000 (Demo 0.30), although with that smaller audience at 10/9c not enough stayed to watch WWHL at 11pm, for it to score a Nightly Cable Top 100 ratings’ placement

Update – September 13th, 2012

For their second season, the ladies in the cast of Real Housewives of Miami benefited (or perhaps they didn’t) from some advance publicity, something that the first season of RHoM lacked prior to be it being rushed on to Bravo TV’s schedule, in place of the postponed fourth season of RHoNY. Last night’s 75 minute premiere debuted to an audience of 1,066,000 and an 18-49 demo % of 0.5. Considering the advance publicity this does not compare at all favorably to the 1,214,000 (Demo 0.60) that they had for their freshman premiere on February 22nd, 2011.

  • Kim

    Boring…….Zzzzzzzz!

    • Marko

      No they make you feel better when you see all that trash

  • Belinda

    Who would want to watch 10 ugly cocain addicted women