Bravo Ratings for Wednesday September 12th, 2012 – Top Chef Masters & WWHL

Top Chef Masters

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Sadly another disappointing ratings return from this week’s Top Chef Masters, which for episode 8 of the 4th season only attracted 883,000 viewers and a 18-49 demo of 0.40. After exceeding 1m viewers in each of the ten episodes from Season 3, so far 4 episodes in Season 4 have been below 1m and in fact all four have been below 900,000. Season-to-date the average after 8 episodes is just 962,125 viewers and a demo of 0.44. That’s a whopping 17.64% down in total audience and in the 18-49 demo, which is how Bravo sets their ad rates, the negative territory being reached is almost 24% at 23.91.

With another Top Chef spin-off, Life After Top Chef debuting on October 3rd, Bravo would have been hoping for better ratings for this fourth season of TCM. At Bravo Ratings we’re beginning to wonder whether like Real Housewives that the Top Chef franchises have seen better days. So, it will be interesting to see you Life After TC does next month.

Those poor returns at the 10pm coupled with guests; Kevin Jonas and Lance bass, meant that for the 2nd time this week Andy Cohen’s solo vehicle Watch What Happens Live, again failed to place in the nightly Cable Top 100 rated shows.

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Source: Nielsen Media Research via TVByTheNumbers

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