LOLWork – Season 1 Ratings

LolWork Logo Square

In April 2013 Bravo Media announced their 2013 slate of new and renewed programming and we’re afraid that LOLWork wasn’t on it. To see the other nine shows that also missed out on renewal and their ratings which acts as a guide to the audience size that a show needs to succeed on Bravo TV click here.

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Full Season Summary

Like its lead-in, Top Chef Seattle, LOLWork is also set in that West Coast city. Bravo Media is debuting what it terms a ‘doc-com’ as it goes inside the Seattle office of ‘one of the largest’ humor publishers on the internet. Each 30 minute episode, which is taking Watch What Happens Live Wednesdays time slot for six weeks, will present the world of Ben Huh and his eccentric staff as they attempt to make the world laugh five minutes a day by putting nimble yet grammatically incorrect captions on cute photos of domesticated pets and animals. In addition to Ben Huh the featured cast are Todd Sawicki, Emily Huh, Forest Gibson, Paul Gude, Sarah Hiraki, Alison Luhrs, Alison Monda, William Sharick and Tori Wadzita.

Originally scheduled to debut on October 2nd at 10pm,

LOLwork Originally Scheduled for Tues Oct 2nd 10pm

LOLwork Originally Scheduled
for Tues Oct 2nd 10pm
Photo courtesy of BravoTV ©

it was subsequently rescheduled to debut as part of Bravo’s Premiere Week to coincide with Nielsen Media’s Fall Sweeps, and was scheduled to air Wednesday’s at 11pm, pushing WWHL to the 11:30pm time slot and following and hopefully benefiting from having Top Chef airing at 10pm, as its lead-in.

LOLwork Season 1 Cast Photo courtesy of BravoTV ©

Season 1 Cast
Photo courtesy of BravoTV ©

For its premiere it attracted just 334,000 viewers (demo 0.20) which was substantially down on the prior week’s WWHL episode which garnered 611,000 viewers.

At the time of writing the second episode is still scheduled to air on November 14th at 11pm, however unless that episode’s ratings climb, it might join Love Broker and Platinum Hit in being banished to non prime time slots on BravoTV.

UPDATED – November 29th After a Third Week of 0.20 in 18-49 Demo, LOLWork As Predicted Loses its 11pm Timeslot for the Remaining 3 Episodes.

Thanskgiving Eve wasn’t kind to either Life After Top Chef or LOLWork as LATC dropped to a season low and LOLWork rated badly enough to finally force Bravo to move it from the 11pm time slot (something we forecast after it premiered). The seventh episode of LATC saw its audience decline to 359,000 viewers and a lowly 0.10 in the 18-49 demo, which totaled just 180,000. With just one episode left when this aired, it will see out its season at 9pm, but I think we can definitely state that LATC won’t be back for a second season. At 11pm LOLWork drew 379,000 viewers (18-49 demo 0.20) but as it negatively impacted the ratings for WWHL on both occasions it preceded it, it has now swapped places and the remaining three episodes will air at 11:30pm with WWHL returning to its regular 11pm time slot. Likewise I think it’s also safe to assume that LOLWork will end up being another Bravo Media one season wonder!

UPDATE 18-Nov-2012 You could say that LOLWork grew an impressive 15% in its total audience versus its premiere rating’s last week and 11% in the 18-49 demo but when that represents just an additional 25,000 viewers aged 18-49 years, it doesn’t sound as great. Total viewers numbered 418,000, with 247,000 of them aged 18-49 (demo percentage 0.20). On the one hand any audience growth is to be commended, but with it continuing to act as a drag on the later time slot WWHL, we’re beginning to wonder whether it will get to keep the 11pm time slot for all six of its episodes. WWHL, which has had 337,000 & 322,000 viewers aged 18 to 49 years, on its two previous nights’ airings, dropped to just 196,000 in that demo at 11.30pm. Its total audience of 335,000 was admittedly higher than the 271,000 who tuned in last Wednesday, as was its demo of 0.20; up from last’s 0.10. However, while LOLWork continues either at 0.10’s or 0.20’s, it’s probably a safer bet to return WWHL to 11pm and then repeat Top Chef at 11.30pm rather than midnight. Its third episode, ‘Cheez Olympics’ will air this week as scheduled, as WWHL is taking the week of Thanksgiving off, but I wouldn’t be surprised if there is a change for Wednesday November 28th.

LOLWork is produced for Bravo Media by RelativityReal and the Jay & Tony Show. Jay Blumenfield, Tony Marsh, Tom Forman, Brad Bishop, Ben Huh and Todd Sawicki all serve as executive producers with Mike Stutz as co-executive producer.

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Episode# Time         Date          Episode Name Total Audience 18-49 Demo
S01E01 11:00 PM 7-Nov-12 The Show Must Go On 364,000 0.20
S01E02 11:00 PM 14-Nov-12 Career Day 418,000 0.20
S01E03 11:00 PM 21-Nov-12 Cheez Olympics 379,000 0.20
S01E04 11:30 PM 28-Nov-12 Coffee is for Closers 348,000 0.10
S01E05 11:30 PM 5-Dec-12 We’re Live in 3. . .2. . .1 TBD TBD
S01E06 11:30 PM 12-Dec-12 Name TBD TBD TBD
Season 1 Average 377,250 0.18

Source: Nielsen Media Research