Bravo Ratings for Monday November 12th 2012 – RHoBH, SUSV & WWHL

Andy Cohen, Brandi Glanville & Willie Geist on WWHL after RHoBH and SUSV

Andy Cohen, Brandi Glanville & Willie Geist
on WWHL after RHoBH and SUSV 12-Nov-12
Photo courtesy of BravoTV ©

With Season Two’s second episode of RHoBH dropping 29% if its premiere audience, the bar was set pretty low for this season’s second episode, but with it pulling 1,999,000 viewers last night, it managed to gain an impressive 10.5% on last week’s premiere viewers (conversely, Sunday night’s 2nd episode of RHoA lost 21% of its premiere ratings). Because of last year’s massive drop, RHoBH’s season-on-season average is now in positive territory by 1.87%; 1,904,000 per episode against last year’s 1,869,000, but it’s still down by 10% in the 18-49 demo (0.90 versus 1.00).

Great Camera Deals

Not surprisingly given its reviews; it’s not been at all well received in Silicon Valley, last night’s second episode of the Randi Zuckerberg produced SUSV, dropped 50,000 viewers from its premiere, of which 45,0000 were in the 18-49 demo. The second episode drew just 584,000 viewers, scoring another 0.30 in the 18-49 demo but that’s just 355,000 people in that age group. Given that its lead-in increased by 190,000 viewers, it’s not a great result at all for SUSV to have dropped by 50,000. SUSV’s retention of lit’s lead-in dropped from last week’s 35% to this week’s 29%. I suppose it’s true of most Start Ups, that they take awhile to get going, but still…..

Brandi Glanville and Willie Geist were Andy Cohen’s guest on WWHL, and like Kyle Richards and Jay Mohr last week, suffered from the mediocre lead-in provided by SUSV, as neither week’s Monday WWHL rated a placement in the Nightly Top 100 Cable TV shows.

UPDATE 18-Nov-2012 WWHL garnered 701,000 viewers and an 18-49 demo percentage of 0.30, representing 337,000 viewers in that age group. On the face of it that means that at least 117,000 viewers switched back to Bravo TV after SUSV concluded at 11pm, but as the WWHL viewers aged 18-49 dropped by 18,000 from SUSV’s, then presumably it was more like 135,000 people aged 50 and over who tuned in to see Brandi & Willie. While on the one hand, it is a great sign that people specifically tune into WWHL, the fact that they’re predominantly from aging demographic, isn’t great for WWHL’s advertiser or sponsor derived revenue.

If you haven’t already, make sure you read our feature length article on Bravo’s Big Premiere Week, which in the end wasn’t, and also let us know if you’ll be tuning in to the second season premiere of Million Dollar Decorators at 10pm e/p tonight?

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

  • Blake

    No, I will not be tuning in to MDD. RHOA is the only Bravo show I’m currently watching and it’s gotten off to a boring start. I don’t care about Kenya what’s her face. Amazing that no one called her out for acting like an arse at the “women’s empowerment” soirée. Then again, her actions were likely scripted.

    • amber

      This season seems entirely scripted so far. Cynthia is NY same time as NeNe to do modeling, really? These frivolous parties and fundraisers? they seem really set up, and who would buy a dvd of how to get a donkey booty?