Bravo Ratings – RHoBH & SUSV and WWHL – Monday, November 26, 2012

Valerie Bertinelli and Jesse Tyler Ferguson on WWHL after RHoBH

Valerie Bertinelli and Jesse Tyler Ferguson
on WWHL 26 November, 2012
Photo courtesy of BravoTV ©

Bravo Media certainly has something to celebrate today with the release of Monday night’s Cable Ratings as The Real Housewives of Beverly Hills scored their highest ratings of their third season. For the 9pm airing, a season high 2,352,000 viewers tuned in plus with a 1.10 in the 18-49 demo, that’s the first 2m+ audience of this season and also pushes their season-to-date average above that mark. After last week’s third episode. the RHoBH wives held the distinction of being the only returning Bravo series to be beating its prior season and they’ve consolidated that position even further this week.

Something else to shout about as well is that this week’s RHoBH scored a larger total audience than Sunday night’s RHoA although RHoA wins within the 18-49 demographic with their 1.20 versus RHoBH’s 1.10.

After four episodes, this third season of RHoBH, is now showing total audience growth of 9.68% over season two, and is holding more or less flat with the 18 to 49 year old demographic. It wasn’t until the sixteenth episode of the second season that ratings higher than these were gained, and so no doubt Bravo Media will also be thrilled at these ratings so early in the season. Whether these ratings are sufficient for Bravo Media to generate a press release will be determined in the next few hours. UPDATE: Bravo PR have issued the press release we foreshadowed and it can be read here.

Just awful ratings for Start-Ups; Silicon Valley, as not only did they fail to benefit from the improved RHoBH lead-in but their ratings week-on-week declined dramatically. RHoBH improved their ratings by over 25% with an additional 478,000 viewers yet SUSV saw their ratings decline by 15.2%, to just 512,000 viewers in total and a low of 340,000 people aged 18 to 49 years (demo rating of 0.30). Their lead-in percentage; only retaining 21.77% of RHoBH’s viewers is the lowest level of their season and must be worrisome to Bravo. These sort of ratings aren’t conducive to Randi Zuckerberg spreading her Start-Ups franchise to New York City like she had hoped.

It would appear however, that the smaller audience of SUSV, didn’t act as sufficient lead-in for WWHL at 11pm, that featured two non Real Housewives’ guests, Valerie Bertinelli and Jesse Tyler Ferguson, as just like on Sunday night, Andy Cohen’s talkie failed to score a place in the Nightly Cable Top 100 TV shows.

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic