Bravo Ratings – RHoA, Shahs of Sunset & WWHL– Sunday, December 2, 2012

Kim Zolciak and Reza Farahan On the set of WWHL after RHoA & Shahs of Sunset  Photo courtesy of BravoTV ©

Kim Zolciak and Reza Farahan
On the set of WWHL 2 Dec 2012
Photo courtesy of BravoTV ©

After three weeks of averaging less than 2.5m viewers RHoA stormed back to exceed the 3m audience mark for its 5th episode. 3,010,000 viewers tuned in at 9pm Sunday and its 18-49 demo rating grew to 1.50 as Kim Zolciak departed from the show after over four seasons. That audience increase has helped stem the ratings lag against Season 4, but season-to-date it’s still trending down -12.32% in total audience and -16.25% in the 18-49 demo. Still a return to 3m viewers for this episode is a positive sign for both the Atlanta wives and Bravo Media and hopefully that can be sustained throughout the rest of this season, although it will be interesting to see how much ratings are affected by Kim’s departure. Bravo PR’s twitter account was keen to shout out the great ratings’ news, as soon as they received them.

Great Camera Deals

It’s possible that the audience drawn to Bravo TV for the return of Shahs of Sunset helped increase the 9pm audience, but there’s no doubt that the publicity, major city transit system ad buys, and extensive ads running on Bravo TV, helped propel Shahs of Sunset to truly stellar debut numbers for its second season. A massive 2,300,000 viewers tuned in with an impressive 1.10 in the 18-49 demographic, and Bravo’s Press Release rightly mentioned the exceptional growth over both the freshman season premiere and finale.

At 11pm on WWHL departed RHoA housewife, Kim Zolciak was joined by Reza Farahan from Shahs of Sunset and they too picked up a great audience with the strengthened lead-in given by Shahs. 1,790,000 million viewers (demo 0.90) tuned in to see Kim & Reza don wigs and mustaches, and Bravo PR was so thrilled that they tweeted:

What’s interesting about their tweet is the use of the innocuous “week over week growth“, rather than as they had done in the RHoA tweet, mentioned ‘double digit growth‘. The problem they had is that last week’s WWHL with Kenya Moore rated so poorly (806,000 viewers with Demo 0.40) that if they had pointed out that the week over week growth was a massive 122%, many people would have worked out just had badly that November 25th edition of WWHL had rated.

Still it was a great Sunday night for Bravo Media and the 11:30pm repeat of RHoA picked up an additional 1,410,000 (demo 0.70) viewers and for the Midnight Thirty repeat of Shahs of Sunset 980,000 (demo 0.50) viewers stayed up late to watch.

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

  • http://Thisone WallE

    Yeah, the Soul Train awards- that’s it.

  • Hotlantaboss

    The only reason RHOA’s ratings dipped last week is because it aired alongside the Soul Train awards on BET at 8:00. Things should remain normal going forward…