Tabatha Takes Over – Season 4 Ratings

Tabatha Takes Over
Tabatha Takes Over Season 4 - 2012 Photo courtesy of BravoTV ©

Tabatha Takes Over
Season 4 – 2012
Photo courtesy of BravoTV ©

After three seasons of terrorizing some of the USA’s most dysfunctional hair salons Tabatha Coffey decided to lend her tough love to other small businesses, hence the change of show title from Tabatha’s Salon Takeover to Tabatha Takes Over. This time Tabatha ticked off a dog grooming establishment, a forlorn gay bar, and a beauty college among other small businesses who lined up for the 60 minutes of fame.

The new format certainly helped sustain the previous season’s ratings, although they was also helped by a move to Tuesday nights. In addition the the last two thirds of the season, Tabatha gained a lead-in, as she followed the record breaking 7th season of Real Housewives of Orange County. Those eight episodes averaged 12% higher audience levels than the initial four of this twelve episode fourth season.

In this fourth season which averaged just over 1m per episode but saw it’s 18-49 demo audience fall to just under 0.50, the salons and businesses Tabatha made over were: Barkingham Palace – West Hollywood, CA, Beyond Salon – Cherry Hill, NJ, Chill – Ventura, CA, Cinema Suites – Los Angeles, CA, Club Ripples – Long Beach, CA, Flavio Beauty College – Torrance, CA, H Design – Minneapolis, MN, Jungle Red – Minneapolis, MN, Pat’s Hair Shoppe – Douglasville, GA, Salon Bridgette – Swedesboro, NJ, Salon Deco – Atlanta, GA, Sweetgrass – Atlanta, GA

“Tabatha Takes Over” was produced by Reveille LLC for Bravo with Heather Schuster and Tabatha Coffey serving as executive producers.

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

Episode Time       Date          Lead-in Audience 18-49 Audience 18-49 Demo
S04E01 10:00 PM 10-Jan-12 Repeat 862,000 490,000 0.40
S04E02 10:00 PM 17-Jan-12 Repeat 929,000 600,000 0.50
S04E03 10:00 PM 24-Jan-12 Repeat 1,057,000 608,000 0.50
S04E04 10:00 PM 31-Jan-12 Repeat 914,000 499,000 0.40
S04E05 10:00 PM 7-Feb-12 RHOC 1,146,000 747,000 0.60
S04E06 10:00 PM 21-Feb-12 RHOC 1,056,000 646,000 0.50
S04E07 10:00 PM 28-Feb-12 RHOC 896,000 560,000 0.40
S04E08 10:00 PM 6-Mar-12 RHOC 1,168,000 766,000 0.60
S04E09 10:00 PM 13-Mar-12 RHOC 1,232,000 787,000 0.60
S04E10 10:00 PM 20-Mar-12 RHOC 1,030,000 647,000 0.50
S04E11 10:00 PM 27-Mar-12 RHOC 945,000 567,000 0.40
S04E12 10:00 PM 3-Apr-12 RHOC 921,000 560,000 0.40
Season 4 Average 1,013,000 623,083 0.48
Season 3 Average Total Aud -11.29% 18-49 -14.07% 1,141,875 0.56


Source: Nielsen Media Research via TVByTheNumbers and TheFutonCritic