Tabatha’s Salon Takeover – Season 3 Ratings

Tabatha's Salon Takeover Season 3 - 2010/11 Photo courtesy of BravoTV ©

Tabatha’s Salon Takeover
Season 3 – 2010/11
Photo courtesy of BravoTV ©

The third season of Tabatha’s Salon Takeover starring Tabatha Coffey, was the last before branching out into small businesses other than hair salons. Airing on Monday night’s at 10pm it didn’t have the benefit of any other original programming as its lead-in but still managed to attract an audience averaging over 1.1m viewers per episode and close to 0.60 in the 18-49 demo. Therefore, the only thing stopping it getting a fourth season was the declining number of salons willing to open themselves to Tabatha’s tough love. That was fixed for subsequent seasons by moving away from the hair salon business.

The salons Coffey helped makeover in the California, Massachusetts and Texas areas included: Mia Bella: San Bruno, CA, Christopher Hill: Brentwood, CA, Vendome: Houston, TX, West End: Provincetown, MA, Avanti: Boston, MA, Touch of Elegance: Tewkesbury, MA, Bqute: Palmdale, CA, A Star Is Born: Mission Viejo, CA and Concerto: Valencia, CA.

Tabatha’s Salon Takeover” was produced by Reveille LLC for Bravo. Howard Owens, Mark Koops and Heather Schuster serve as executive producers.

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

Episode Time       Date          Lead-in Audience 18-49 Audience 18-49 Demo
S03E01 10:00 PM 6-Dec-10 Repeat 1,136,000 738,000 0.60
S03E02 10:00 PM 13-Dec-10 Repeat 1,052,000 No Info 0.50
S03E03 10:00 PM 20-Dec-10 Repeat 1,011,000 No Info 0.50
S03E04 10:00 PM 3-Jan-11 Repeat No Info No Info No Info
S03E05 10:00 PM 10-Jan-11 RHOC 1,064,000 584,000 0.40
S03E06 10:00 PM 24-Jan-11 RHOC 1,235,000 869,000 0.70
S03E07 10:00 PM 31-Jan-11 RHOC 1,409,000 No Info 0.70
S03E08 10:00 PM 7-Feb-11 RHOC 1,088,000 No Info 0.50
S03E09 10:00 PM 14-Feb-11 RHOC No Info No Info No Info
S03E10 10:00 PM 21-Feb-11 RHOC 1,140,000 No Info 0.60
Season 3 Average 1,141,875 730,333 0.56
Season 4 Average Total Aud -11.29% 18-49 -14.07% 1,013,000 623,083 0.48


Source: Nielsen Media Research via TVByTheNumbers and TheFutonCritic