Bravo Ratings for Wednesday, March 13th – Rachel Zoe, Brad World & Dukes of Melrose

rachel zoe brad world dukes of melrose
Rodger Berman & Rachel Zoe In a Scene from S05E02 The Rachel Zoe Project Photo courtesy of BravoTV ©

Rodger Berman & Rachel Zoe
In a Scene from S05E02
The Rachel Zoe Project
Photo courtesy of BravoTV ©

Last night was the second of this seasons Fashion by Bravo triple bill and the weekly ratings slide that is Bravo continued. As the week progresses Bravo Media see a diminishing return with their audience levels. Sunday nights remain their strongest, followed by Mondays, Tuesdays & then Wednesdays.

Great Camera Deals

For their three premieres last week, only The Rachel Zoe Project scored a placement in that Wednesday’s Nightly Cable Top 100. Last night, for her second episode of this fifth season. Zoe’s ratings weren’t even high enough to score a placement as her audience declined from 850,000 (demo 0.40) to this week’s 651,000 viewers (18-49 demo 0.30) who tuned at for the 9pm first run airing. That’s a reduction of -23.41% versus last week and also is down by -27.59% from the second episode of last season. So far this season is trending down -30.32% for total audience and a larger -36.36% in the important 18 to 49 year old demo.

Certainly not helped by Zoe’s declining lead-in, but proof that neither show that follows seems to be building much of its own audience, It’s A Brad, Brad World at 10pm, saw its audience drop from last week’s 758,000 (Demo 0.30) to just 541,000 (Demo 0.20) a reduction of -28.63%.

Dukes of Melrose which aired at 10:30pm had the smallest percentage audience decline of the three fashion-centric shows, as its viewership fell by -14.05% as 526,000 viewers tuned in (Demo 0.20). The other freshman series currently airing LA Shrinks gained only 472,000 viewers last Monday with a much stronger lead-in (RHoBH), so the dukes of Melrose certainly haven’t won this week’s Bravo Ratings Wooden Spoon Award! (and of course Kathy, is still to air later tonight!)

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

Show Episode Time       Date          Audience 18-49 Audience 18-49 Demo
Rachel Zoe S05E02 9:00 PM 13-Mar-13 651,000 372,000 0.30
Brad Brad World S02E02 10:00 PM 13-Mar-13 541,000 297,000 0.20
Dukes of Melrose S01E02 10:30 PM 13-Mar-13 526,000 271,000 0.20

Source: Nielsen Media Research via TheFutonCritic

  • Jeff

    I’m not surprised. I find Rachel and brad unwatchable as usual, but DOM is actually somewhat entertaining. They’ll all likely get another season since Bravo doesn’t have anything to replace them.