Tabatha Takes Over – Season 5 Ratings

Tabatha Takes Over

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Updated after S05E12, the finale aired on June 27th, 2013.

After both Season 3 (the last season named Tabatha’s Salon Takeover and Season 4 averaged in excess of 1m viewers, Season 5, closed with a disappointing average of just 840,750 viewers (463,667 aged 18 to 49 years – demo 0.38). Those ratings were declines of -16.22% (total audience) & -24.55% (18-49 viewers) versus 2012’s 4th season and versus Season 3; -26.39% (total) and 36.51% (18-49).

The good news though for host Tabatha Coffey, is that those ratings might just be good enough to warrant an additional season, as they are higher than Around the World in 80 Plates which wasn’t renewed earlier this year, and was the highest rated show to be cancelled.

Full Season Summary

On April 4th, 2013 Bravo Media’s favorite Australian returned for the fifth season of Tabatha Takes Over. This season Tabatha Coffey has been given the unenviable Thursday 10pm time-slot. This is her fifth season overall and the second where Coffey takes her tough talk outside of hair salons and into other smaller establishments. However, based on the press release announcing the season, it seems that she’s mostly sticking with what she knows best as this season as eight of the businesses she’ll be visiting are either hair or beauty salons.

Tabatha Takes Over Season 5 - 2013 Photo courtesy of BravoTV ©

Tabatha Takes Over
Season 5 – 2013
Photo courtesy of BravoTV ©

Season 3 which aired on Tuesday nights averaged 1,141,875 viewers (18-49 demo 0.56) and that dropped for Season 4 to just over 1m at 1,013,000 and an 18-49 demo of 0.48, when it moved to Monday nights last season. Given that two thirds of that fourth season benefited from having a strong lead-in with the record ratings seventh season of The Real Housewives of Orange County airing immediately prior, it will be interesting to see how well Tabatha does given that she’s airing on Thursday nights; a night which has been one of Bravo’s weakest for years and will not have any original programming as a lead-in.

Tabatha Takes Over” is produced by Shine America (formerly Reveille LLC) for Bravo with Eden Gaha, Paul Franklin, Tabatha Coffey, Page Hurwitz and Robin Feinberg serving as Executive Producers.

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Source: Nielsen Media Research via TVByTheNumbers and/or TheFutonCritic

Tabatha Takes Over – Season 5 Episodic Ratings
Episode    Time        Date     Lead-In Audience 18-49 Audience 18-49 Demo
S05E01 10:00 PM 4-Apr-13 Rpt 772,000 381,000 0.30
S05E02 10:00 PM 11-Apr-13 Rpt 770,000 457,000 0.40
S05E03 10:00 PM 18-Apr-13 RHOA Preview 900,000 579,000 0.50
S05E04 10:00 PM 25-Apr-13 RHOC Preview 840,000 502,000 0.40
S05E05 10:00 PM 2-May-13 M2M Preview 853,000 471,000 0.40
S05E06 10:00 PM 9-May-13 M2M Preview 787,000 423,000 0.30
S05E07 10:00 PM 23-May-13 Rpt 1,032,000 584,000 0.50
S05E08 10:00 PM 30-May-13 Rpt 713,000 370,000 0.30
S05E09 10:00 PM 6-Jun-13 Rpt 828,000 431,000 0.30
S05E10 10:00 PM 13-Jun-13 RHoNJ preview 1,105,000 607,000 0.50
S05E11 10:00 PM 20-Jun-13 Rpt 737,000 377,000 0.30
S05E12 10:00 PM 27-Jun-13 RHoNJ preview 752,000 382,000 0.30
Season 5 Average 840,750 463,667 0.38
Season 4 Average S5 v. S4 Total Aud -16.22% 18-49 -23.08% 1,003,500 614,500 0.49
Season 3 Average S5 v. S3 Total Aud -26.39% 18-49 -32.69% 1,142,143 730,333 0.56

Source: Nielsen Media Research via TVByTheNumbers, TheFutonCritic and SonOfTheBronx

Updated after S05E06 Aired May 9th, 2013

Last Thursday saw the half way stage for Tabatha Coffey’s fifth season of Tabatha Takes Over, and for the second week running Tabatha’s show rated better than the Married to Medicine lead-in preview, that was scheduled to provide a ratings boost for the 10pm hour. The previous week Married to Medicine’s preview attracted 732,000 (0.40) but on Thursday May 8th could only muster 633,000 (demo 0.20), and this decline seems to be in sync with the ratings reductions it is also seeing on Sundays.

However while Tabatha is beating her M2M lead-in, that’s about her only positive. With just 787,000 viewers tuning in this week (423,000 aged 18-49 – Demo 0.30) her season-to-date deficit with Season 4 is growing larger. Season Four’s Episode S04E06 which aired on a Tuesday and followed a first airing of an episode of The Real Housewives of Orange County attracted 1,056,000 people 2 years & over (646,000 aged 18-49 – Demo 0.50) which means this corresponding episode’s audience was 25% smaller overall and 35% smaller in thew coveted 18-49 viewers.

At the half way stage Tabatha Takes Over is averaging 820,333 viewers (468,833 18-49 – Demo 0.38) and her season-on-season ratings declines are now showing deficits of 17.5% & 21.64% respectively. Read more about S05E06’s ratings via this link

  • Morgan

    I love Tabitha !!! She is a savy business woman that knows her stuff ! She is also an honest person which the people need on the show because they are train wrecks. The truth hurts sometimes … But I believe she does this for the love of their business and not just to be a bitch . I hope Tabitha has a season 6 !!! Come on Andy Cohen let her back on !! Lol

  • http://Bravo Colleen

    Bring Tabatha Back! She Rocks!
    Colleen in Fla.