BRAVO MEDIA’S MARRIED TO MEDICINE DELIVERS 1.8 MILLION TOTAL VIEWERS IN FRESHMAN SEASON

Married to Medicine Logo

With Married to Medicine wrapping up its regular season run with a 2 hour finale on May 19th, Bravo PR issued this press release (printed in full below), correctly heralding the ratings records it attained.

Despite the finale dropping 16.27% below its full season average of 1,804,778 (1,077,056 aged 18-49 – Demo 0.86), that was, as the press release points out a 28% ratings jump on the prior week’s episode. That episode, which aired May 12th, was M2M’s lowest rated of their freshman season.

Married to Medicine Season 1 Cast - 2013 Photo courtesy of BravoTV ©

Married to Medicine
Season 1 Cast – 2013
Photo courtesy of BravoTV ©

While the disclaimers somewhat reduce the impact of M2M’s ratings records; Bravo PR’s department explained that M2M became the highest-rated non-franchise/non-spin-off freshman series since “Queer Eye for the Straight Guy”, it’s is probably worth pointing out that this was as much due to deft scheduling than the quality of this particular show.

Married to Medicine had the huge advantage of having Bravo TV’s highest rated TV show, The Real Housewives of Atlanta for the first six of its episodes and those six averaged 1,994,500 viewers but that dropped by 28.54% to just 1,425,333 for the three episodes which didn’t.

And that’s proof positive of the tremendous boos that M2M received by dent of its schedule placement. When they come back for their second season, it will be interesting to see if they are again given the post RHoA time slot, or whether in their sophomore they’ll have to stand and survive on their own.

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Married To Medicine – Season 1 Regular Episodes – Ratings
Episode    Time        Date     Lead-In Audience 18-49 Audience 18-49 Demo
S01E01 9:00 PM 24-Mar-13 RHoA 1,892,000 1,196,000 0.90
S01E02 9:00 PM 31-Mar-13 RHoA 1,382,000 763,000 0.60
S01E03 9:00 PM 7-Apr-13 RHoA 1,806,000 1,220,000 1.00
S01E04 9:00 PM 14-Apr-13 RHoA 2,661,000 1,588,000 1.30
S01E05 9:00 PM 21-Apr-13 RHoA 2,284,000 1,370,000 1.10
S01E06 9:00 PM 28-Apr-13 RHoA 1,942,000 1,197,000 0.90
S01E07 9:00 PM 5-May-13 WWHL Spec Nene 1,579,000 850,000 0.70
S01E08 9:00 PM 12-May-13 M2M Rpt 1,184,000 662,000 0.50
S01E09 9:00 PM 19-May-13 WWHL Spec RHoNJ 1,513,000 852,000 0.70
Season 1 Average 1,804,778 1,077,556 0.86


Source: Nielsen Media Research via TVByTheNumbers, TheFutonCritic and/or SonOfTheBronx

[BEGIN PRESS RELEASE]
20 May 2013 2:35 PM

BRAVO MEDIA’S “MARRIED TO MEDICINE” DELIVERS 1.8 MILLION TOTAL VIEWERS IN FRESHMAN SEASON

SEASON FINALE UP 28 PERCENT FROM PRIOR WEEK

Two-Part Reunion Begins Sunday, May 26 at 9pm Et/Pt

NEW YORK – May 20, 2013 – Season one of Bravo Media’s “Married to Medicine” delivered over 1 million A18-49 and 1.8 million total viewers, making it the network’s highest-rated non-franchise/non-spin-off freshman series since “Queer Eye for the Straight Guy” (Summer 2003- Spring 2004) among all key demos. Last night’s season finale (9pm-11pm) earned over 1.5 million total viewers, up 28 percent from prior week (5/12/13), according to Nielsen.

Coming off of a successful first season, Bravo Media is offering a double dose of drama when it kicks off a two-part reunion of “Married To Medicine” on Sunday, May 26 at 9pm ET/PT. Host Andy Cohen looks back at some of the season’s most memorable moments with the fabulous Southern Belles Mariah Huq, Quad Webb-Lunceford, Kari Wells, Toya Bush-Harris, Dr. Simone Whitmore and Dr. Jacqueline Walters. For a sneak peek of Part I of the reunion go to: HTTP://WWW.BRAVOTV.COM/MARRIED-TO-MEDICINE/SEASON-1/VIDEOS/CHILDISH-FOR-JACKIE

During Part I of the reunion on Sunday, May 26 at 9pm ET/PT, the ladies discuss everything from the altercation between Mariah and Toya, arrest records and deceiving divas. Pulses start peaking when a surprise guest crashes this party.

In Reunion Part II, airing on Tuesday, May 28 at 9pm ET/PT, the women continue to battle it out when a surprise guest joins the ladies. Mariah’s mom Lucy steps into the ring and confronts Toya on her behavior. Simone ties to mend her friendship with Mariah, but Mariah has another flame to put out when Kari’s loose lips get in the way.

Following the two-part reunion, on Tuesday, June 4 at 9pm ET/PT, the network will air a “Secrets Revealed” special which will feature never-before-seen footage from the past season. Produced by FremantleMedia North America and developed by Purveyors of Pop with Matt Anderson, Nate Green and Maty Buss serving as Executive Producers.

Source: Nielsen Media Research LS Data.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit WWW.BRAVOTV.COM. Follow us on Twitter at HTTPS://TWITTER.COM/BRAVOPR.

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BRAVO MEDIA CONTACTS:
Ryan McCormick
212/664-0483
RYAN.MCCORMICK@NBCUNI.COM

Jodi Davis
212/664-7387
JODI.DAVIS@NBCUNI.COM

FOR MORE INFORMATION CONTACT:
Ryan McCormick
t:212.664.0483
e: RYAN.MCCORMICK@NBCUNI.COM
[END PRESS RELEASE]

7 comments

  1. […] Than Water’s season-to-date average viewership is closing in as the highest rated non franchise/non spin-off freshman season of any show on Bravo TV […]

  2. Lou says:

    lilmissdiva I completely agree with you, M2M is nothing but trash and in fact turned me off from watching any other bravo shows. I guess people that watch this show and like it have a few screws missing. Go to your local ghetto you can see the same thing.

  3. Bravo please bring back M2M, I want to see these people together, I’m sure they have to face one another, grow, and find a way to keep it all together. I want more please

  4. lilmissdiva says:

    Such a low quality show like M2M should have never been aired on Bravo. I really hope this show doesn’t get a second season, or Bravo dump the show and let another network pick it up.

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