Watch What Happens Live or Where’s Waldo, He’s Left? Ratings September 2013 (Updated)

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The tenth season of Watch What Happens Live returned this week after a 3 and a half week summer break, with much fanfare from the Bravo Media PR office, but sadly not a lot from Bravo TV’s audience. It seems not only has Waldo disappeared but so has a sizable chunk of Andy Cohen’s WWHL audience.

Sunday’s episode S10E41 featured former cast member of The Real Housewives of New Jersey, Danielle Staub, who was cut from that show after its second season, and managed a reasonable but not spectacular audience total of 794,000 viewers at 11pm. Surprisingly. this ended up being Cohen’s largest audience of the week as not even Bethenny Frankel or even Lady Gaga could match those audience numbers.

Andy Cohen & Danielle Staub Sunday, 8 September 2013 Photo courtesy of BravoTV © Watch What Happens Live

Andy Cohen & Danielle Staub
Photo courtesy of BravoTV ©

With only repeat programming airing at 10pm Sunday, Bravo Media made sure that Cohen’s first post-break episode of WWHL wasn’t given a great programming lead-in, but it’s very rare for WWHL to pull less than 1m on any given Sunday.

Adriana De Moura and Ali Larter Monday, 9 September 2013 Photo courtesy of BravoTV ©

Adriana De Moura and Ali Larter
Photo courtesy of BravoTV ©

Monday’s episode featured Adriana De Moura and Ali Larter and despite a first run clip show of Below Deck airing in the 10pm hour (which garnered 919,000 total viewers;501,000 aged 18-49 – Demo 0.4), only 566,000 of those hung around to see Adriana from The Real Housewives of Miami, and actress Ali Larter. But with 378,000 of those aged 18 to 49, that meant two thirds of that night’s total audience fell in the important ad buyers demographic.

Andy Cohen and Bethenny Frankel Tuesday, 10 September 2013 Photo courtesy of BravoTV ©

Andy Cohen and Bethenny Frankel
Photo courtesy of BravoTV ©

Hot off her debut of her first full season of her own talk show, Bethenny Frankel was Cohen’s guest on Tuesday. With her own show debuting nationwide this week at levels described by Deadline.com as “so-so”, Frankel, back in front of her core Bravo audience, would have been hoping for a larger audience than she achieved.

In the end Tuesday’s audience fell short of Sunday’s, as only 730,000 viewers tuned in (578,000 aged 18-49 – Demo 0.30). Bethenny’s 18 to 49 year aged audience at 578,000, was identical to that of Monday’s show, despite her total audience being 164,000 larger. Incidentally, Bethenny’s talk show has lost viewers each day this week, according to this report from TV Media Insights which states the “Three-day overnight track for “Bethenny”: 1.2/ 4 (Mon) – 1.0/ 3 (Tue) – 0.9/ 3 (Wed).”

Andy Cohen and Lady Gaga Wednesday, 11 September 2013 Photo courtesy of BravoTV ©

Andy Cohen and Lady Gaga
Photo courtesy of BravoTV ©

When I saw Wednesday’s WWHL ratings to say I was shocked, is an understatement. Both Cohen & Bravo PR were excited to get Lady Gaga on the show but obviously Bravo’s audience wasn’t. Despite having Top Chef Masters as the 10pm lead-in attracting 952,000 viewers (437,000 aged 18-49 – Demo 0.30), only 552,000 stayed on at 11pm and of those only 294,000 were aged 18-49, which is just 0.20 in that demo. That means that Lady Gaga had the smallest WWHL audience of the week and that is something I doubt anyone would have predicted.

Based on these disappointing rating numbers, Cohen will no doubt be spending his weekend rounding up Waldo!
UPDATED – Tuesday September 17th

When this article was originally posted Friday, we didn’t yet have the ratings for Thursday night’s 500th episode featuring Gloria Estefan and Sean Kingston. With freshman series Eat, Drink, Love shunted out of prime time to 7pm, Andy Cohen’s lead-in was the film ‘Bad Boys’ which in the 9pm & 10pm hours only attracted an audience of 298,000 (165,000 aged 18-49 – Demo 0.10). Gloria, Sean & Andy managed to pull a view more viewers at 11pm than ‘Bad Boys’, but ended up with just 327,000 total viewers (191,000 aged 18-49 Demo 0.20), and in the process saved Lady Gaga from having the smallest audience of the week.

Watch What Happens Live – Season 10
Episode    Time        Date     Lead-In Audience 18-49 Audience 18-49 Demo
S10E41 11:00 PM 8-Sep-13 RHoNJ 5.15 (rpt) 794,000 No Info 0.30
S10E42 11:00 PM 9-Sep-13 Below Deck 1.11 566,000 378,000 0.30
S10E43 11:00 PM 10-Sep-13 MDL LA 6.05 Rpt 730,000 378,000 0.30
S10E44 11:00 PM 11-Sep-13 Top Chef Masters 5.08 552,000 294,000 0.20
S10E45 11:00 PM 12-Sep-13 Bad Boys Movie 327,000 191,000 0.20
Average 593,800 310,250 0.26


Source: Nielsen Media Research via Son of the Bronx

  • Emani

    I can’t find the show Eat Drink Love. Where has it gone? Is it already over?

    • http://Bravoratings.com Bravo Ratings

      Emani, ‘Eat, Drink, Love’ opened on Sundays and was eventually pushed out of prime time and burnt off at 7pm Thursdays. See http://bravoratings.com/2013/09/26/eat-drink-love-season-1-ratings/ But EDL should think itself lucky for at least starting in prime time, a situation even Rihanna wasn’t afforded with her new show Styled to Rock which is being buried on Fridays at 8pm.