Vanderpump Rules – Season 2 Ratings

Vanderpump Rules Logo Square

Updated Tuesday March 11th 2014, after S02E17 – ‘Secrets Revealed’ aired at 9pm on Monday February 24th 2014. Bookmark this page for our regular updates

The second season of Vanderpump Rules wrapped with a bonus ‘Secrets Revealed’ episode and while these additional episodes usually record lower ratings than the reunions which aired in the weeks’ prior, a very impressive 1,301,000 viewers decided they wanted an extra dose of #PumpRules including 822,000 people aged 18-49. Vanderpump Rules closed out its seventeen episode long second season averaging 1,517,529 people (908,647 aged 18-49 – demo 0.69) for its first airing of each episode, which showed ratings growth of 2.14% overall and 5.03% in the younger demo. In fact with fully 59.88% of the viewers who tuned in each week aged 18-49 years, Vanderpump Rules had the youngest skewing audience of any current Bravo TV show.

Additionally the last five episodes (not including “Secrets Revealed’) all managed to out rate The Real Housewives of Beverly Hills with the younger demographic and in fact their finale episode as well as both Reunion episodes attracted larger audiences overall than the RHoBH episode which had acted as their show’s lead-in. It’s safe to say that production on a third season is assured.

Full Season Summary

Via BravoTV.com Vanderpump Rules returns for Season 2 with even more rumors, secrets, and scandal airing as part of a two-hour crossover episode with The Real Housewives of Beverly Hills on Monday, November 4 from 8:00-10:00pm ET/PT. The docu-series follows Lisa Vanderpump as she oversees Jax, Stassi, Scheana, Tom, Kristen, Katie and the rest of the red-hot staff at her red-hot West Hollywood restaurant and lounge, SUR. In Season 2, Lisa tries to maintain order as the two most combustible relationships among her staff — Stassi and Jax, and Tom and Kristen — threaten to blow up at work sparked by rumors from the past and brand-new scandals.

Vanderpump Rules” is produced by Evolution Media with Douglas Ross, Greg Stewart, Alex Baskin, Bill Langworthy, Lisa Vanderpump and Ken Todd serving as Executive Producers. John Carr serves as co-executive producer

For up to the minute updates make sure to follow us on Twitter @BravoRatings and also ‘like’ our Facebook Page

Vanderpump Rules – Season 2 Episodic Ratings
Episode    Time         Date     Lead-In Audience 18-49 Audience 18-49 Demo
S02E01 10:00 PM 4-Nov-13 RHoBH 1,193,000 656,000 0.50
S02E02 10:00 PM 11-Nov-13 RHoBH 1,161,000 688,000 0.50
S02E03 10:00 PM 18-Nov-13 RHoBH 1,402,000 797,000 0.60
S02E04 10:00 PM 25-Nov-13 RHoBH 1,293,000 774,000 0.60
S02E05 10:00 PM 2-Dec-13 RHoBH 1,414,000 840,000 0.70
S02E06 10:00 PM 9-Dec-13 RHoBH 1,383,000 782,000 0.60
S02E07 10:00 PM 16-Dec-13 RHoBH 1,469,000 946,000 0.70
S02E08 10:00 PM 23-Dec-13 RHoBH 1,378,000 805,000 0.60
S02E09 10:00 PM 30-Dec-13 RHoBH 1,509,000 851,000 0.70
S02E10 10:00 PM 6-Jan-14 RHoBH 1,497,000 901,000 0.70
S02E11 10:00 PM 13-Jan-14 RHoBH 1,446,000 899,000 0.70
S02E12 10:00 PM 20-Jan-14 RHoBH 1,538,000 944,000 0.70
S02E13 10:00 PM 27-Jan-14 RHoBH 1,874,000 1,198,000 0.90
S02E14 10:00 PM 3-Feb-14 RHoBH 1,917,000 1,159,000 0.90
S02E15 10:00 PM 10-Feb-14 RHoBH 2,243,000 1,329,000 1.00
S02E16 10:00 PM 17-Feb-14 RHoBH 1,780,000 1,056,000 0.80
S02E17 10:00 PM 24-Feb-14 RHoBH 1,301,000 822,000 0.60
Season 2 1,517,529 908,647 0.69
Season 1 S2 v S1 Total Aud 2.14% 18-49 5.03% 1,485,700 865,100 0.66


Source: Nielsen Media Research via Son of the Bronx

Previous Updates

Updated Tuesday February 4th 2014, after S02E14 – the season finale aired at 9pm on Monday February 3rd 2014. Bookmark this page for our regular updates

The little sister finally did it. After two weeks of Vanderpump Rules beating its big sister in the nightly Nielsen ratings in the advertiser preferred 18 to 49 year old demographic, their finale episode beat the Real Housewives of Beverly Hills in total viewers as well last night. See table above.

Updated Tuesday January 28th 2014, after S02E13 aired at 9pm on Monday January 27th 2014.

For the second consecutive week Vanderpump Rules again beaten its big sister in the nightly Nielsen ratings, at least as far as the advertiser preferred demographic is concerned AND in the process they scored series high ratings both in total viewers as well as the younger subset. The 1,874,000 viewers total exceeded the 1,858,000 who had watched their freshman season premiere in January 2013 and likewise the 1,198,000 viewers aged between 18 and 49 years also beat out that episode’s 1,045,000. Earlier, at 8pm the Real Housewives of Beverly Hills could again only attract 1,148,000 viewers aged 18 to 49 years and so this time Lisa Vanderpump’s spin-off ruled over RHoBH by an impressive 50,000 viewers aged 18-49.

This puts Vanderpump Rules retention percentages of RHoBH’s audience as high as they have ever been; 96.05% overall and 104.36% with the younger demo. With last night’s season AND series ratings high, and now through thirteen episodes of Pump Rules sophomore season, it has closed the ratings deficit to its freshman season to -3.92% overall and a smaller -1.47% in the 18-49 demo. But when compared with the declines being recorded by RHoBH; -11.12% overall and -15.32% in the more important 18 to 49 year old demographic, Pump Rules’ much smaller deficit doesn’t look so bad. Through its 13 episodes, Pump Rules is now averaging 1,427,462 viewers per episode of which 852,385 are in the ad buyers demo of 18-49, and as long as it stays close to that level should be assured a third season.

With just next week’s finale plus two reunion episodes left of this season to air I wonder if Bravo Media should upgrade PumpRules time slot and let it air in the 9pm Sunday slot presently held by Blood, Sweat & Heels and provide it with the tremendous boost from The Real Housewives of Atlanta?

Updated Wednesday January 22nd 2014, after S02E12 aired at 9pm on Monday January 20th 2014.

It’s taken 22 episodes but Vanderpump Rules has finally beaten its big sister in the nightly Nielsen ratings, at least as far as the advertiser preferred demographic is concerned. On Monday at 8pm, the Real Housewives of Beverly Hills could only attract 937,000 viewers aged 18 to 49 years, but with 944,000 in that age group (and 1,538,000 overall), Lisa Vanderpump’s spin-off ruled over RHoBH.

That meant that Vanderpump Rules retained 100.75% of RHoBH’s demo, beating its highest previous retention percentage of 95%, which it earned in its freshman season premiere just over one year ago; January 7th, 2013.

With the latest episode’s stellar ratings and now through twelve episodes of Pump Rules sophomore season, it has closed the ratings deficit to its freshman season to -6.42% overall and a smaller -4.80% in the 18-49 demo. But when compared with the declines being recorded by RHoBH; -12.35% overall and -16.97% in the more important 18 to 49 year old demographic, Pump Rules’ much smaller deficit doesn’t look so bad. Through its 12 episodes, Pump Rules is now averaging 1,390,250 viewers per episode of which 823,583 are in the ad buyers demo of 18-49, and as long as it stays close to that level should be assured a third season.

Updated Tuesday January 14th 2014, after S02E11 aired at 9pm on Monday January 13th 2014.

Despite its Mother Ship, the Real Housewives of Beverly Hills, from which it was spun-off and also acts as its lead-in, seeing ratings declines through 11 episodes of -12% compared with its prior season, Vanderpump Rules is doing comparatively better. On Monday Pump Rules retained over 80% of RHoBH’s audience and a stellar 90% of the viewers aged between 18 to 49 years with 1,446,000 total viewers and 899,000 aged 18-49 (demo 0.70)

Through eleven episodes of Pump Rules sophomore season it is posting lower ratings than its freshman season; down -7.33% overall and a smaller -6.06% in the 18-49 demo but when compared with the declines being recorded by RHoBH; -11.99% overall and -16.60% in the more important 18 to 49 year old demographic, Pump Rules doesn’t look so bad. Through its 11 episodes, Pump Rules is averaging 1,376,818 viewers per episode of which 812,636 are in the ad buyers demo of 18-49, and as long as it stays close to that level should be assured a third season.

Updated Tuesday January 7th 2014, after S02E10 aired at 9pm on Monday January 6th 2014.

Updated Tuesday December 31st 2013, after S02E09 aired at 9pm on Monday December 30th 2013.

For its ninth episode Vanderpump Rules scored a new season high for total viewership with 1,509,000 viewers but the 851,000 aged 18-49 (Demo 0.70) was 95,000 short of the total in that demo who tuned in for Episode 7. This new season high came hot on the heels of The Real Housewives of Beverly Hills posting their second 2m+ audience of their own fourth season.

Not including last season’s Pump Rules’ off cuts episode – AKA “Reunion Secrets”, which with under 1m viewers, scored their lowest audience rating of their freshman season, on average the first season of Pump Rules managed to hold on to 80% of their RHoBH lead-in audience. Nine episodes through their sophomore season that lead-in retention percentage has fallen to than 75.3%. That indicates that not only is Pump Rules not building their own audience but that fewer RHoBH viewers are staying with Bravo TV afterwards.

Despite this new season high, this second season’s ratings are trending down by -12.51% overall and a slightly smaller -11.77% in the younger 18 to 49 year old demographic. Overall this season’s averaging 1,355,778 total viewers (versus 1,549,556 at the same stage) with 793,222 of them between 18-49 compared with 899,000 after nine episodes of their last season.

Updated Tuesday December 24th 2013, after S02E07 aired at 9pm on Monday December 16th 2013.

For its seventh episode Vanderpump Rules scored a season high for this second season with 1,469,000 viewers (946,000 aged 18-49 – Demo 0.70) tuning in at 9pm. That was hot on the heels of The Real Housewives of Beverly Hills posting their first 2m+ audience of their own fourth season.

Not including last season’s Pump Rules’ off cuts episode – AKA “Reunion Secrets”, which with under 1m viewers, scored their lowest audience rating of their freshman season, on average the first season of Pump Rules managed to hold on to 80% of their RHoBH lead-in audience. Seven episodes through their sophomore season that lead-in retention percentage has fallen to less than 75%. That indicates that not only is Pump Rules not building their own audience but that fewer RHoBH viewers are staying with Bravo TV afterwards.

Despite last week’s season high, this second season’s ratings are trending down by -17.28% overall and a smaller -14.60% in the younger 18 to 49 year old demographic. Overall this season’s averaging 1,330,714 total viewers (versus 1,608,667 at the same stage) with 783,286 of them between 18-49 compared with 917,167 after seven episodes of their last season.

Updated Wednesday December 4th 2013, after S02E05 aired at 9pm on Monday December 2nd 2013.

On the back of The Real Housewives of Beverly Hills scoring season high ratings of 1.9m viewers at 8pm, Vanderpump Rules also posted its largest audience for this season, as 1,414,000 (840,000 aged 18-49 – Demo 0.70) tuned in for their fifth episode at 9pm. However that audience of 1.4m is still smaller than the viewership of any of the first five episodes of its freshman season which has pushed its season-to-date average out to a deficit of -20.39%; 1,292,600 versus 1,623,600.

One bright spot for Vanderpump Rules is that it’s now rating higher than Shahs of Sunset, which after its audience dropped below 1m for last week’s episode, is now averaging 1,156,000 viewers.

Updated Tuesday November 19th 2013, after S02E03 aired at 9pm on Monday November 18th 2013.

Three weeks into this second season of Vanderpump Rules it’s the freshman season’s ratings that continue to rule the roost, as it seems the audience effected by the malaise of the fourth season of The Real Housewives of Beverly Hills are tuning out in droves. Despite the third episode attracting a season high of 1,402,000 viewers at 9pm (797,000 aged 18-49 – Demo 0.60), that total was lower than all bar one of last season’s episodes. This season is currently averaging 1,252,000 viewers (713,667 aged 18-49 – Demo 0.53) and that’s a deficit of -21.29% in its total audience and -19.69% in the ad buyer’s preferred 18-49 demographic. And those declines are greater than RHoBH Season Four is experiencing; -10.54% & -16.60% respectively.

Updated Tuesday November 12th 2013, after S02E02 aired at 9pm on Monday November 11th 2013.

The second episode of this second season held steady with its first, dropping a very small -2.68% in total viewers. This week’s audience total of 1,161,000 (688,000 aged 18-49 – Demo 0.50) means that this week’s audience and last week’s are the two lowest rated episodes in this series history, (excl. last season’s off-cuts episode). However, the fact that this week’s kept parity with last despite losing the integration into The Real Housewives of Beverly Hills that it had for its premiere, is a sign that Pump Rules can consistently draw 1m + viewers per episode. That would drop it from seventh place that its freshman season ranked in Bravo Media Shows of 2013, but definitely should keep it in renewal territory for a third season.

What Bravo Media execs will be keen to see from last night’s rating is that despite the 32,000 drop in the total audience, viewers aged between 18 to 49 years old increased by 32,000 week-on-week. Given that PumpRules should be more appealing to the younger demographic and that’s the demo advertisers, mostly seek, Bravo will be thrilled with that.

Updated after S02E01 aired at 9pm on Monday November 4th 2013. Also please read our article on all the returning shows debuting this week on Bravo TV.

Judging by the viewer feedback from last night’s second season premiere of Vanderpump Rules, where most people seemed to switch it off after a couple of minutes, I didn’t expect great ratings. What I didn’t expect was that The Real Housewives of Beverly Hills would open so poorly and not provide the expected lead-in audience for it. With under 1.6m tuning in for RHoBH at 8pm, PumpRules retention of 75% of those; 1,193,000 viewers (656,000 aged 18-49 – Demo 0.50), is probably not too bad a result.

However, that’s a large decrease from its freshman season earlier this year when 1.85m tuned in (1,045,000 aged 18-49). While that was that season’s peak, it settled comfortably around the 1.5m viewer mark, and based on last night’s episode I will be very surprised if this sophomore season can end up averaging even 1m viewers per episode.

5 comments

  1. Swine says:

    Sorry, Simon but ur really neglecting this thing. Maybe Alex can do these updates on Bravo show ratings for u if u don’t have the time.

  2. update please? this is two weeks behind. I love your blog, I go here every week for housewives ratings!

  3. Heidijo says:

    I tuned in & will continue to do so……. Love this crazy, disfunctional show filled with chaos of the 20+ generation…… Brings back fond memories of “Laguna Beach” & “The Hills” with the exception it’s years later & everyone’s over 21…..:)
    #MindlessEntertainment

Leave a Reply

%d bloggers like this: