Blood Sweat and Heels – Season 1 Ratings

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Updated Tuesday March 25th 2014, after S01E10 – the 90 minute Reunion episode aired at 9pm on Sunday March 23rd 2014.

While last week’s finale of Blood, Sweat & Heels drew a larger audience than that of The Real Housewives of Beverly Hills, BS&H wasn’t able to repeat that feat with their elongated 90 minute reunion episode. At 9pm Sunday 1,560,000 viewers two years and over tuned in (847,000 aged 18-49 – Demo 0.70) and that was 156,000 less than RHoBH’s first reunion episode attracted the previous Monday. Of course RHoBH doesn’t have the advantage of having The Real Housewives of Atlanta providing a ready made audience lead-in either.

What’s been most strange about this season has been the huge variance in this show’s weekly audience. BS&H premiered on January 5th with 2,475,000 (18-49 Demo 1.0) but by its fourth episode had seen its viewers numbers decline to less than half that amount; 1,220,000 w/ 18-49 demo 0.50. After scoring 1,971,000 for their finale episode last week they were well placed for their reunion however over a fifth of last week’s viewers didn’t return to watch the reunion episode, which scored 1,560,000 viewers total and 0.70 in the 18-49 demographic. This dropped their freshman season audience average to 1,790,000 viewers per episode; with 977,200 (Demo 0.78) of them in the all important 18 to 49 year old demographic.

That average compares favorably to the freshman seasons of Married to Medicine; which for its 8 regular season episodes averaged 1,804,778 total viewers with 1,077,556 (demo 0.86), as well as for Thicker Than Water; which averaged 1,841,875 total viewers (1,000,750 aged 18-49 – Demo 0.80). Both of those shows also had The Real Housewives of Atlanta providing their nightly lead-in audience for all or most of their run. But where BS&H didn’t do as well was either of the above shows was in retaining that RHoA lead-in. Throughout their 10 episodes, RHoA averaged over 4.1m viewers and BSH could only retain 43.43% of them, whereas Thicker Than Water retained over 51% for the seven episodes which aired following RHoA, and the freshman season of Married to Medicine, whose first six episodes had an RHoA lead-in, retained a whopping 62.46%.

However all that being said I think it’s fair to say that Blood, Sweat & Heels will be back in 2015.

Full Season Summary

While it’s been over a year since The Real Housewives of New York City have graced Bravo TV’s screens, another 6 New York City women get their time in the Bravo Media spotlight. Blood Sweat and Heels features former “video vixen” turned realtor Melyssa Ford, real estate partner Brie Bythewood, modeling agency owner Mica Hughes, affordable-style expert Daisy Lewellyn, A Belle in Brooklyn blogger and author Demetria Lucas and style and pop culture journalist Geneva S. Thomas.

Bravo Media are banking on this show being a hit as they have given these ladies the plum Sunday night time slot following The Real Housewives of Atlanta’s. It’s replacing Thicker Than Water in the schedule and so that show’s ratings provides the initial benchmark from whch to judge Blood, Sweat & Heel’s ratings. Through Thicker’s first seven episodes, it averaged 1,778,429 viewers per episode with 972,286 of those aged 18 to 49 years and a demo ratings of 0.77, and at Bravo Ratings, we think those numbers will be hard to beat.

Blood Sweat and Heels Cast - 2013 Photo courtesy of BravoTV ©

Blood, Sweat and Heels
Cast – 2013
Photo courtesy of BravoTV ©

Blood, Sweat and Heels” is produced by Leftfield Pictures with Brent Montgomery, David George, Dominick Pupa, Tess Gamboa, and Caroline Self as Executive Producers.

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Blood, Sweat & Heels – Season 1 Episodic Ratings
Episode    Time        Date     Lead-In Audience 18-49 Audience 18-49 Demo
S01E01 9:00 PM 5-Jan-14 RHoA 2,475,000 1,400,000 1.10
S01E02 9:00 PM 12-Jan-14 RHoA 1,866,000 1,089,000 0.90
S01E03 9:00 PM 19-Jan-14 RHoA 1,424,000 739,000 0.60
S01E04 9:00 PM 26-Jan-14 RHoA 1,220,000 686,000 0.50
S01E05 9:00 PM 9-Feb-14 RHoA 2,275,000 1,250,000 1.00
S01E06 9:00 PM 16-Feb-14 RHoA 1,870,000 896,000 0.70
S01E07 9:00 PM 23-Feb-14 RHoA 1,774,000 1,026,000 0.80
S01E08 9:00 PM 9-Mar-14 RHoA 1,465,000 719,000 0.60
S01E09 9:00 PM 16-Mar-14 RHoA 1,971,000 1,120,000 0.90
S01E10 9:00 PM 23-Mar-14 RHoA 1,560,000 847,000 0.70
Season 1 1,790,000 977,200 0.78


Source: Nielsen Media Research via Son of the Bronx

Prior Updates

Updated Tuesday March 18th 2014, after S01E09 – the season finale aired at 9pm on Sunday March 16th 2014. Bookmark this page for our regular updates

The cast of Blood, Sweat & Heels can justifiably tout that their finale of their freshman season managed to attract a larger audience than that of The Real Housewives of Beverly Hills which aired last Monday March 10th. At 9pm Sunday 1,971,000 viewers two years and over tuned in (18-49 Demo 0.9) and that was 24,000 more than RHoBH attracted. Of course while it is absolutely fair to point out that BS&H has the benefit of having Bravo TV’s #1 rated show as their lead-in, it is still something worth shouting about.

What’s been most strange about this season has been the huge variance in this show’s weekly audience. BS&H premiered on January 5th with 2,475,000 (18-49 Demo 1.0) but by its fourth episode had seen its viewers numbers decline to less than half that amount; 1,220,000 w/ 18-49 demo 0.50. As it worked up to Sunday’s finale, ratings climbed again and prior to next week’s 90 minute reunion their freshman season is averaging an impressive 1,815,556 viewers per episode; with 989,444 (Demo 0.79) of them in the all important 18 to 49 year old demographic.

That average compares favorably to the freshman seasons of Married to Medicine; which for its 8 regular season episodes averaged 1,804,778 total viewers with 1,077,556 (demo 0.86), as well as for Thicker Than Water; which averaged 1,841,875 total viewers (1,000,750 aged 18-49 – Demo 0.80). Both of those shows also had The Real Housewives of Atlanta providing their nightly lead-in audience.

Their season wraps next Sunday March 23rd with a 90 minute reunion episode airing from 9:00pm until 10.30pm, followed by Fashion Queens airing at a special time rather than at their usual 11:30pm.

Updated Tuesday March 11th 2014, after S01E08 aired at 9pm on Sunday March 9th 2014.

The roller coaster that has been Blood, Sweat and Heels ratings ride continued Sunday with them dropping to one of their lowest rated audiences of their freshman season. With two of their 8 episodes, which have aired to date, attracting 2.5m and 2.3m viewers, Sunday’s ratings’ return of just 1,465,000 viewers at 9pm (with 719,000 of them aged 18 to 49 years – Demo 0.60) will certainly be a disappointment for both producers and cast.

Still by way of those two highly rated episodes earlier in the season as well as two others with just under 1.9m viewers, BSH’s freshman season average is still averaging an impressive 1,796,125 viewers per episode; with 975,625 (Demo 0.78) of them in the all important 18 to 49 year old demographic.

That average compares favorably to the freshman seasons of Married to Medicine; which for its 8 regular season episodes averaged 1,804,778 total viewers with 1,077,556 (demo 0.86), as well as for Thicker Than Water; which averaged 1,841,875 total viewers (1,000,750 aged 18-49 – Demo 0.80). Both of those shows also had The Real Housewives of Atlanta providing their nightly lead-in audience.

Updated Tuesday February 11th 2014, after S01E05 aired at 9pm on Sunday February 9th 2014.

Well just two weeks after I wrote that “Blood, Sweat and Heels really should revert to the original phrase ‘Blood, Sweat and Tears‘” after four weeks of precipitous ratings declines saw their audience halve from their premiere ratings, BSH bounced back Sunday night on the back of a new SERIES high for Bravo TV’s #1 rated show The Real Housewives of Atlanta. At 9pm an impressive 2,275,000 viewers tuned in with 1,250,000 of those aged between 18-49 years – Demo 1.0) and that’s their second highest ratings return since their season premiere back on January 5th, 2014.

When BSH’s fourth episode aired, their retention of the RHoA lead-in had dropped to just 31% but this week that grew to 49% – their second best audience retention through their five episodes. That’s pushed their season-to-date average back up to 1,852,000 viewers per episode with 0.82 in the 18 to 49 year old demo (approximately 1,032,000 viewers in that age group), and the cast as well as executives at Bravo Media will be relieved to see that.

Updated Tuesday January 28th 2014, after S01E04 aired at 9pm on Sunday January 26th 2014.

Blood, Sweat and Heels really should revert to the original phrase ‘Blood, Sweat and Tears‘ as surely tears must be being shed by Bravo Media and the show’s cast as their ratings continue in free fall. After BS&H became the highest rated season premiere for a new series in Bravo Media history, it has posted double digit ratings declines each successive week, culminating in the new season low of 1,220,000 viewers this past Sunday with 686,000 of those, aged between 18 and 49 years – Demo 0.50. And that means that fewer than 50% of those who watched their premiere episode have stuck with this show four weeks in.

With The Real Housewives of Atlanta seeing no effect from that night’s Grammys, in fact RHoA gained 5.93% or 219,000 viewers on Sunday, BS&H has now fallen by -25%, -24% and -14% each week since its very impressive debut. While 1.2m viewers is a great return for most new shows airing on Bravo TV, when your lead-in is their #1 show, RHoA and you’re only able to retain 31.17% of that lead-in, questions within Bravo Media’s executive offices will continue to be asked. particular given that the RHoA 10pm repeat has almost 400,000 more viewers as did WWHL at 11pm and the late night talkie Fashion Queens also attracted as many as BS&H.

Updated Wednesday January 22nd 2014, after S01E03 aired at 9pm on Sunday January 19th 2014.

Just two weeks after Blood, Sweat and Heels became the highest rated season premiere for a new series in Bravo Media history, it has now set another new record for Bravo Media. The third episode which aired Sunday night following the 8pm airing of The Real Housewives of Atlanta, attracted just 1,424,000 viewers and thus became the first show ever to lose over 1,000,000 viewers.

Updated Tuesday January 14th 2014, after S01E02 aired at 9pm on Sunday January 12th 2014.

After a phenomenal debut when almost 2.5m viewers tuned in last week for their premiere, almost 25% of those failed to return for the second episode as their ratings dropped this week to 1,866,000 people aged 2 years & over. Still that’s better than The Real Housewives of Beverly Hills has managed in the last two weeks and is also higher than that show’s fourth season average.

Of course, with a lead-in provided by the highest rated franchise of Real Housewives there would be something wrong if Blood, Sweat and Heels wasn’t rating this well. Still the fact that this week’s audience dropped so much is a little disconcerting, and it will be interesting to see whether it can stabilize at this level rather than fall any further.

Updated Tuesday January 7th 2014, after S01E01 aired at 9pm on Sunday January 5th 2014.

With a lead-in provided by the highest rated episode of any Real Housewives‘ franchise from the 8pm airing of The Real Housewives of Atlanta, the premiere episode of Blood, Sweat and Heels became the highest rated season premiere for a new series in Bravo Media history.