Josh Flagg, Madison Hildebrand & Josh Altman

Against the Olympics telecast on sister net NBC, the 9pm airing of MDL – LA has performed reasonably well, in fact this week’s ninth episode with 972,000 viewers and last week’s with 978,000 are the 4th & 3rd highest of the season so far, and both are slightly above this season’s average of 966,111.

Season 4 only had 9 episodes and averaged 1,031,000 and that means that Season 5 is trending down by 6.29%. Bravo is finding itself in a bad position with very few of its freshman shows getting much ratings traction, which will ensure that mature shows like MDL-LA, will continue to get renewed even as they approach or pass their ‘sell-by-date’

Proof of that ‘past sell-by-date’ phenomena is this season’s Top Chef: Masters. Although it’s only in its fourth season, that comes on top of 9 seasons of Top Chef as well as 2 of Top Chef:Just Desserts. In its 2 weeks up against the Olympics, it has continued to shed viewers dropping an additional 110,000 (-12,85%) this week, to a new series low. This being hot on the heels of the disappointing debut of Around the World in 80 Plates, will not do host Curtis Stone’s reputation any good as a long term ratings winner for Bravo.

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Source: Nielsen Media Research via TVByTheNumbers

Photo courtesy of BravoTV ©

After impressive ratings last week for both MDL-LA as well as the premiere of Top Chef Masters, both shows dropped significantly in audience numbers this week.

At 9pm, MDL-LA dropped back below 1m viewers after two weeks where it scored above that, as just 978,000 watched the ‘Shark Out of Water’ episode with the 18-49 demo rating dropping down to 0.4 as well. Although that’s the third highest rated episode of this 5th season, that figure is just above the season average of 965,375 after 8 episodes. At the same stage in season four the average was 1,033,000 and some 2.5% higher than this season.
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