Kim Zolciak who marries tonight on ‘Tardy’
1) This week on Bravo – the highest rated show was Sunday, June 10th’s airing of ‘The Real Housewives of New Jersey‘ which also featured a wedding (a same-sex one) which was watched by 2,293,000 viewers. Will Kim beat that?
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After an impressive ratings debut in her first season, averaging just under 1.8m viewers for its first showing with 0.84 in the ad buyer’s demo (ages 18-49), a second season of Bethenny Frankel’s solo reality vehicle was always going to struggle against first season expectations. Given that the first season contained not only a wedding BUT a birth as well, the major life change this season was Bethenny’s 40th Birthday and therefore it wasn’t too surprising when ratings declined. The debut episode of the 2nd season at 1,500,000 and 18-49 demo of 0.80 ended up being just higher than the end of season average of 1,454,909 and 0.76. Overall ratings for the the second season were down 19% and 9.50% respectively from its freshman season.
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Photo courtesy of BravoTV ©
When Bravo signed Bethenny Frankel to her own show little did they guess how quickly Bethenny’s story line and thus the show’s initial premise would change. Initially, when the rumors first surfaced the working title was reportedly ‘Skinny in The City” and then along came a night at Tenjune, Jason Hoppy and pregnancy and thus Bethenny Getting Married? was born. When the premier episode aired it became Bravo’s then highest rated series premiere in Bravo History.
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