Tag Archive for Douglas Ross

The Real Housewives of Orange County – Season 9 Ratings

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Updated Tuesday July 22nd 2014, after S09E14 of The Real Housewives of Orange County aired at 9pm on Monday July 21st 2014. Bookmark this page for our regular updates

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Bravo Media Delivers Season High Ratings For WWHL & Fashion Queens

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With the ratings delays due to to the Thanksgiving break, Sunday’s & Monday’s Cable ratings weren’t released until yesterday, Wednesday. But when they were finally published Bravo PR found much to cheer.

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A Big Week for Bravo Media as RHoA 6, RHoBH 4, Vanderpump Rules 2 & Shahs of Sunset 3 Debut

RHoA FQ RHOBH VR Shahs Nov 2013

After a relatively lackluster October, the first month of the all important fourth quarter, Bravo Media will be relieved to roll out their big guns this week. Three of this week’s five returning series ranked in the top four shows already aired in 2013 and each of those three will be anchoring a night of original programming; The Real Housewives of Atlanta – Season 6 will hold down Sundays, The Real Housewives of Beverly Hills – Season 4; Mondays and Shahs of Sunset – Season 3; Tuesdays.

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Vanderpump Rules – Season 2 Ratings

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Updated Tuesday March 11th 2014, after S02E17 – ‘Secrets Revealed’ aired at 9pm on Monday February 24th 2014. Bookmark this page for our regular updates

The second season of Vanderpump Rules wrapped with a bonus ‘Secrets Revealed’ episode and while these additional episodes usually record lower ratings than the reunions which aired in the weeks’ prior, a very impressive 1,301,000 viewers decided they wanted an extra dose of #PumpRules including 822,000 people aged 18-49. Vanderpump Rules closed out its seventeen episode long second season averaging 1,517,529 people (908,647 aged 18-49 – demo 0.69) for its first airing of each episode, which showed ratings growth of 2.14% overall and 5.03% in the younger demo. In fact with fully 59.88% of the viewers who tuned in each week aged 18-49 years, Vanderpump Rules had the youngest skewing audience of any current Bravo TV show.

Additionally the last five episodes (not including “Secrets Revealed’) all managed to out rate The Real Housewives of Beverly Hills with the younger demographic and in fact their finale episode as well as both Reunion episodes attracted larger audiences overall than the RHoBH episode which had acted as their show’s lead-in. It’s safe to say that production on a third season is assured.

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The Real Housewives of Beverly Hills – Season 4 Ratings

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Updated Wednesday April 9th 2014, after S04E23 – ‘Secrets Revealed’ aired at 9pm on Monday April 7th 2014.

The fourth season of The Real Housewives of Beverly Hills wrapped Monday night with its ‘Secrets Revealed’ episode rounding out their season which became their lowest rated in their four year history. At 9pm some 1,372,000 viewers tuned in (775,000 aged 18-49 – Demo 0.60) to see the season’s off cuts; often cute scenes that didn’t contribute to the main season’s storylines that nonetheless were worth some air time. That’s not a bad number for an hour of television that hardly qualifies as must see TV and no doubt its delayed DVR ratings (which Bravo Media occasionally release as ‘Live + 7 day’) will be higher than average. It should also be noted that Vanderpump Rules’ Secrets Revealed episode which aired six weeks ago garnered fewer viewers in total with 1,301,000 viewers but 47,000 more in the younger 18-49 demo, with 822,000 in that age group.

RHoBH’s fourth season closes averaging 1,804,826 viewers (RHoA averages 3,830,190 for its first airing) some -8.24% lower than last sesaon’s third, -16.91% less than Season 2 and even -6.24% below their freshman season average from 2010. The ratings reductions within the 18 to 49 year age group are larger still dropping -12.95%, -27.08% and -20.84% respectively versus those seasons. Despite those declines RHoBH was in no danger of not being renewed (however some of the cast will not be returning) and both its renewal for a fifth season and Vanderpump Rules third season commissioning were announced by Bravo Media yesterday.

Full Season Summary

The last season of The Real Housewives of Beverly Hills which debuted almost exactly a year to the day that Season 4 will, was the second franchise member to see its ratings go backward. The fifth season of The Real Housewives of New York City which wrapped in October 2012 was the first.

For this fourth season of RHoBH, Taylor Armstrong and Camille Grammar are both out as either fully fledged or as a ‘friend’ of the Real Housewives and joining returning wives; Lisa Vanderpump, Kim Richards, Kyle Richards, Brandi Glanville and Yolanda Foster are two newbies; Carlton Gebbia and Joyce Giraud de Ohoven.

With a cast of seven, RHoBH will have the largest cast of any of the franchise members as well as being most ‘international’ with three of the cast Vanderpump, Foster and Gebbia, all immigrants to the USA from European nations.

The Real Housewives of Beverly Hills Season 4 cast - 2013 Photo courtesy of BravoTV ©

The Real Housewives of Beverly Hills
Season 4 cast – 2013
Photo courtesy of BravoTV ©

Last season’s viewership dropped below 2,000,000 people aged two years and over per episode, and with The Real Housewives of Atlanta premiering one day earlier, Bravo Media will be hoping for it to climb above that level this season and help reverse the negative ratings trends being experienced across all franchises, including the recently concluded The Real Housewives of New Jersey – Season 5.

The Real Housewives of Beverly Hills” is by produced by Evolution Media for Bravo with Douglas Ross, Alex Baskin, Greg Stewart and Dave Rupel executive producers. Toni Gallagher and Dave Patry are co-executive producer.

For up to the minute updates make sure to follow us on Twitter @BravoRatings and also ‘like’ our Facebook Page

The Real Housewives of Beverly Hills – Season 4 Episodic Ratings
Episode    Time         Date     Lead-In Audience 18-49 Audience 18-49 Demo
S04E01 8:00 PM 4-Nov-13 Rpt 1,592,000 825,000 0.60
S04E02 8:00 PM 11-Nov-13 Rpt 1,715,000 1,006,000 0.80
S04E03 8:00 PM 18-Nov-13 Rpt 1,776,000 977,000 0.80
S04E04 8:00 PM 25-Nov-13 Rpt 1,627,000 974,000 0.80
S04E05 8:00 PM 2-Dec-13 Rpt 1,900,000 1,040,000 0.80
S04E06 8:00 PM 9-Dec-13 Rpt 1,848,000 1,066,000 0.80
S04E07 8:00 PM 16-Dec-13 Rpt 2,012,000 1,116,000 0.90
S04E08 8:00 PM 23-Dec-13 Rpt 1,729,000 902,000 0.70
S04E09 8:00 PM 30-Dec-13 Rpt 2,005,000 1,069,000 0.80
S04E10 8:00 PM 6-Jan-14 Rpt 1,826,000 1,022,000 0.80
S04E11 8:00 PM 13-Jan-14 Rpt 1,804,000 1,002,000 0.80
S04E12 8:00 PM 20-Jan-14 Rpt 1,736,000 937,000 0.70
S04E13 8:00 PM 27-Jan-14 Rpt 1,951,000 1,148,000 0.90
S04E14 8:00 PM 3-Feb-14 Rpt 1,914,000 1,000,000 0.80
S04E15 8:00 PM 10-Feb-14 Rpt 1,918,000 1,060,000 0.80
S04E16 8:00 PM 17-Feb-14 Rpt 1,711,000 905,000 0.70
S04E17 8:00 PM 24-Feb-14 Rpt 1,800,000 976,000 0.80
S04E18 9:00 PM 3-Mar-14 Rpt 1,833,000 1,101,000 0.90
S04E19 9:00 PM 10-Mar-14 Rpt 1,947,000 1,096,000 0.90
S04E20 9:00 PM 17-Mar-14 Rpt 1,716,000 979,000 0.80
S04E21 9:00 PM 24-Mar-14 Rpt 1,963,000 1,146,000 0.90
S04E22 9:00 PM 31-Mar-14 Rpt 1,816,000 933,000 0.70
S04E23 9:00 PM 7-Apr-14 Rpt 1,372,000 775,000 0.60
Season 4 1,804,826 1,002,391 0.79
Season 3 S4 v. S3 Total Aud -8.24% 18-49 -12.95% 1,966,955 1,151,500 0.91
Season 2 S4 v. S2 Total Aud -16.91% 18-49 -27.08% 2,172,208 No Info 1.08
Season 1 S4 v. S1 Total Aud -6.24% 18-49 -20.84% 1,925,000 No Info 0.99


Source: Nielsen Media Research via Son of the Bronx

Previous Updates

Updated Tuesday April 1st 2014, after S04E22 – The Reunion Part 3 aired at 9pm on Monday March 31st 2014.

RHoBH’s fourth season is now averaging 1,824,500 viewers (RHoA averages 3,838,700 for its first airing) some -7.24% lower than Season 3, -18.06% less than Season 2 and even -5.22% below their freshman season average. The ratings reductions within the 18 to 49 year age group are larger still dropping -12.05%, -27.98% and -19.98% respectively versus those seasons.

Updated Tuesday March 25th 2014, after S04E21 – The Reunion Part 2 aired at 9pm on Monday March 24th 2014.

Perhaps some of Lady Gaga’s 13m Little Monsters who tuned into her G.U.Y video which featured cameos from most of the cast of The Real Housewives of Beverly Hills also tuned in for the second reunion episode last night, as while it was still well down compared to previous seasons, ratings grew week-on-week by 14.39%.

At 9pm Monday 1,963,000 viewers aged two years and over tuned in and with 1,146,000 of those aged between 18 & 49 years, RHoBH posted its second highest demo ratings this season.

However when compared with the Second Reunion episode attracting audiences of 2,690,000 in Season 1; 2,396,000 for Season 2 and even 2,116,000 last year in Season 3, executives at Bravo Media can’t be too happy to see this franchise member in decline.

Despite winning the Favorite Real Housewives City (Launched exclusively on Facebook) in Bravo Media’s recent Real Housewives Awards, RHoBH only manages to attract 47.60% of the audience who tune into The Real Housewives of Atlanta each week, and so while Facebook voters may prefer RHoBH, Bravo TV’s viewers vote with their screens each week for RHoA.

RHoBH’s fourth season is now averaging 1,824,095 viewers (RHoA averages 3,833,210 for its first airing) some -8.11% lower than Season 3, -17.74% less than Season 2 and even -5.20% below their freshman season average. The ratings reductions within the 18 to 49 year age group are larger still dropping -12.52%, -27.27% and -19.53% respectively versus those seasons.

Updated Tuesday March 18th 2014, after S04E20 – The Reunion Part 1 aired at 9pm on Monday March 17th 2014.

With the First Reunion episode attracting audiences of 2,552,000 in Season 1; 2,850,000 for Season 2 and even 2,287,000 last year in Season 3, executives at Bravo Media will be wondering why they signed off on three hours of reunions this season. A comparatively paltry total of 1,716,000 people aged 2 years and over tuned in at 9pm last night; the least watched RHoBH reunion episode, (before next week’s Part 2, that is) in the four year history of The Real Housewives of Beverly Hills. With 979,000 of those aged between 18 & 49 years, RHoBH‘s fourth season reunion also fell significantly below the level achieved by its spin-off show Vanderpump Rules’ reunion in February 2014 (it attracted 1,329,000 viewers aged 18 to 49 years for the first of its two episodes).

This is just more evidence that RHoBH’s has past its sell-by-date and has pushed the ratings comparisons with prior seasons further into negative territory. This fourth season is now averaging 1,823,368 viewers some -8.16% lower than Season 3, -16.87% less than Season 2 and even -5.56% below their freshman season average. The ratings reductions within the 18 to 49 year age group are larger still dropping -12.63%, -26.73% and -20.03% respectively versus those seasons.

Last week I suggested that these ratings declines called for a significant cast shake-up. Newbies Carlton Gebbia & Joyce Giraud haven’t resonated with audiences, a large level of boredom seems to be creeping into the audiences reaction to Kyle & Kim Richards’ story lines, Brandi Glanville is now widely detested and Lisa Vanderpump is having much more fun with her successful spin-off; Vanderpump Rules. And Yolanda Foster seems to think she joined the cast of a catty reality show to find friends and is now disappointed. If they were all to go, there’d be no one left, but maybe that’s not a bad idea as I think it’s getting to the stage where this formula has had its time.

Updated Tuesday March 11th 2014, after S04E19 – The Season Finale aired at 9pm on Monday March 10th 2014.

With finale audiences of 2,755,000 in Season 1; 3,026,000 for Season 2; 2,053,000 last year in Season 3, it is disconcerting to see that last night’s finale dropped to just 1,947,000 at 9pm last night to be the lowest rated finale in the four year history of The Real Housewives of Beverly Hills. With 1,096,000 of those aged between 18 & 49 years, RHoBH‘s fourth season finale also fell below the level achieved by its spin-off show Vanderpump Rules second season finale in February 2014 (it attracted 1,159,000 viewers aged 18 to 49 years for its finale episode).

Of course with this being RHoBH’s poorest end of season return yet, its comparison to prior seasons dropped further into negative ratings territory. This fourth season is now averaging 1,823,368 viewers some -7.13% lower than Season 3, -14.91% less than Season 2 and even -5.28% below their freshman season average. The ratings reductions within the 18 to 49 year age group are larger still dropping -12.13%, -24.88% and -20.06% respectively versus those seasons.

These ratings declines call for a significant cast shake-up but how large should it be? Newbies Carlton Gebbia & Joyce Giraud do not seem to have resonated with audiences, a large level of boredom seems to be creeping into the audiences reaction to Kyle & Kim Richards’ story lines, Brandi Glanville is now widely detested and Lisa Vanderpump is having much more fun with her successful spin-off; Vanderpump Rules. If they were all to go, there’d be no one left. Is it possible to recast an entire franchise? Let me know in the comments below what you’d recommend!

Updated Tuesday March 4th 2014, after S04E18 aired in its new time slot at 9pm on Monday March 3rd 2014.

With Vanderpump Rules having finished its second season (and outrating its big sister over the prior month at 9pm Mondays) this week saw The Real Housewives of Beverly Hills move into that later time slot.

The penultimate regular episode of this fourth season attracted 1,833,000 viewers with 1,101,000 of them aged 18 to 49 years – demo 0.90. Both those figures were around the average of this fourth season however that means that RHoBH remains in negative ratings territory averaging -7.25% lower overall than Season 3 in total viewers and a larger -11.81% lower in the more important 18-49 demo. When compared with their most successful season – the second – those ratings deficits grow to -13.84% and -24.47% respectively which assures that Bravo Media will shake up the cast before commencing to film a fifth season later this year.

Updated Tuesday February 4th 2014, after S04E14 aired at 8pm on Monday February 3rd 2014. Bookmark this page for our regular updates.

Last night saw the spin-off again best its big sister but this time not just with viewers aged 18 to 49 years as it’s done in both the last two weeks. Vanderpump Rules gained a whopping 159,000 more viewers aged between 18 and 49 years than The Real Housewives of Beverly Hills managed to attract, but also and for the first time 3,000 more in the total viewer count. That’s the first time in 24 back-to-back episodes that Vanderpump Rules has RULED over RHoBH in both audience segments.

Updated Tuesday January 28th 2014, after S04E13 aired at 8pm on Monday January 27th 2014. Bookmark this page for our regular updates.

Last night saw the spin-off again best its big sister, as Vanderpump Rules entertained 50,000 more viewers aged between 18 and 49 years than The Real Housewives of Beverly Hills managed to attract.

Updated Wednesday January 22nd 2014, after S04E12 aired at 8pm on Monday January 20th 2014.

This week the spin-off bested its big sister, as for the first time since Vanderpump Rules debuted in January 2013, it beat out The Real Housewives of Beverly Hills with viewers aged between 18 and 49 years. Monday’s twelfth episode of RHoBH was viewed by a lower than average 1,736,000 people with just 937,000 of them aged 18 to 49 years. At 10pm that night Vanderpump Rules, built on its lead-in with younger viewers as 944,000 of the advertiser preferred demographic preferred the show starring young & drunk silliness versus the show which features older inebriated absurdities.

The season-to-date average of RHoBH is now heading even further into negative territory compared with Season Three at the same stage; by -12.35% (1,797,500 versus 2,050,833 viewers) and in the 18-49 demographic by -16.97% (995,667 versus 1,197,917).

What’s even worse is that RHoBH is now attracting smaller audiences than ANY of its prior seasons; including its freshman season, and now joins The Real Housewives of Miami in seeing its most recent season rate lower than its first.

Updated Tuesday January 14th 2014, after S04E11 aired at 8pm on Monday January 13th 2014.

It’s a Tale of Two Cities or rather Two Zip Codes as 90210 lags so far behind 30305, it’s almost becoming embarrassing for the cast of The Real Housewives of Beverly Hills. For the second week running The Real Housewives of Atlanta attracted an audience of over 4m viewers on Sunday, January 10th and just one night later RHoBH could only manage to entertain 43% of RHoA’s audience as 1,804,000 viewers tuned in Monday at 9pm. 1,002,000 of those were aged between 18 and 49 years (demo 0.80) and both figures were about 20,000 lower than the previous episode.

Monday’s RHoBH ratings were more less exactly what their fourth season is averaging and therefore didn’t help in pegging back the deficit that this season is seeing against both Season Three and Season Two. The season-to-date average is in negative territory compared with Season Three at the same stage; by -11.99% (1,803,091 versus 2,048,636 viewers) and in the 18-49 demographic by -16.60% (999,909 versus 1,198,209). Through the same number of episodes of their current season; The Real Housewives of Atlanta is now averaging 2,085,818 viewers aged 18 to 49 years (and 3,635,909 in total) both of which more than double the ratings that RHoBH is able to attract.

Despite Sunday night being one of the most competitive evenings on television (see this recent New York Times article), Atlanta keeps growing its audience while its richer cousin to the west, declines still further. Is it that the cast of RHoA is more relatable to the Bravo TV audience, or has the over the top emotional & drunken RHoBH antics turned off their former viewers?

Updated Tuesday January 7st 2014, after S04E10 aired at 8pm on Monday January 6th 2014.

Just one night after The Real Housewives of Atlanta posted a Real Housewives franchise ratings high with over 4.5m viewers for its 8pm airing, The Real Housewives of Beverly Hills, could only muster an audience 40% the size of RHoA’s. Just 1,826,000 viewers watched Bravo TV Monday night at 8pm and 1,022,000 of those were aged between 18 and 49 years (demo 0.80) and that was 9% lower than the last episode to air in 2013.

While RHoBH’s ratings weren’t the lowest of this, their fourth season, they are not helping peg back the deficit that this season is seeing against both Season Three and Season Two. The season-to-date average is now in negative territory by -12.01% (1,803,000 versus 2,049,200 viewers) and the 18-49 demographic at -15.86% (997,000 versus 1,188,200). Through the same number of episodes of their current season; The Real Housewives of Atlanta is now averaging 2,053,000 viewers aged 18 to 49 years (and 3,580,800 in total) both of which are close to double the ratings that the RHoBH are able to attract.

Updated Tuesday December 31st 2013, after S04E09 aired at 8pm on Monday December 30th 2013.

After dipping to just 1.73m viewers for the week of Christmas, the ninth episode which aired last night saw viewership breach the 2m viewer mark for the second time this season (the first occasion was S04E07 which aired on December 16th). At 8pm 2,005,000 viewers total of which 1,069,000 were aged 18 to 49 years – just enough to score 0.80 in the 18-49 demographic.

Four of the last five episodes have seen improved ratings and that’s gone some way to reducing the deficit with prior season ratings however compared with Season Three, the season-to-date average is still in negative territory by -12.47% (1,800,444 versus 2,056,889 viewers) and the 18-49 demographic at -15.96% (997,222 versus 1,186,556). Through the same number of episodes of their current season; The Real Housewives of Atlanta is averaging 1,981,111 viewers aged 18 to 49 years (and 3,476,556 in total) both of which are close to double the ratings that the RHoBH are able to attract.

Updated Tuesday December 17th 2013, after S04E07 aired at 8pm on Monday December 16th 2013.

It’s taken seven episodes but The Real Housewives of Beverly Hills finally garnered their first 2m+ audience total of this fourth season as at 8pm Monday 2,012,000 people aged two years and over tuned in to Bravo TV. That’s a new season high, both in total viewers as well as in the 18 to 49 year old demographic, which this week totaled 1,116,000 – 50,000 more than last week’s 1,066,000.

The last three weeks of improved ratings have gone some way to reduce the deficit with prior season ratings however compared with Season Three, the season-to-date average is still in negative territory by -14.83% (1,781,429 versus 2,091,714 viewers) and the 18-49 demographic at -17.20% (1,000,571 versus 1,208,429). Through the same number of episodes of their current season; The Real Housewives of Atlanta is averaging 1,933,857 viewers aged 18 to 49 years (and 3,397,857 in total) both of which are almost double the number the RHoBH are able to attract.

Updated Tuesday December 10th 2013, after S04E06 aired at 8pm on Monday December 9th 2013. Bookmark this page for our regular updates.

This week The Real Housewives of Beverly Hills dipped just slightly on last week’s season-high falling to 1,848,000 viewers, however with 1,066,000 of those aged 18 to 49 years versus last week’s 1,040,000, this week can claim a new season high within that younger demographic.

The last two weeks of improved ratings have gone some way to reduce the deficit with prior season ratings however compared with Season Three, the season-to-date average is still in negative territory by -16.62% (1,743,000 versus 2,090,500 viewers) and the 18-49 demographic at -19.73% (981,333 versus 1,222,500). Through the same number of episodes of their current season; The Real Housewives of Atlanta is averaging 1,933,833 viewers aged 18 to 49 years (and 3,385,667 in total) both of which are almost double the number the RHoBH are able to attract.

Updated Wednesday December 4th 2013, after S04E05 aired at 8pm on Monday December 2nd 2013.

This week The Real Housewives of Beverly Hills saw their ratings recover somewhat, as they scored a season high audience of 1,900,000 viewers (1,040,000 aged 18-49 – Demo 0.80) at 8pm Monday. That’s a 16.78% growth on the prior week’s episode and while on the one hand that’s a promising sign of improvement, the 18-49 demo of 0.80 was unchanged from last week, despite a small uptick in the the viewers in the younger category, from 974,000 to this week’s 1,040,000.

This ratings increase hasn’t done much for their season-to-date comparison with Season Three, as the comparable episode from that season attracted 2,319,000 viewers; some 22% higher than the 1.9m who tuned in this week. So far this season is averaging 1,722,000 viewers per episode versus last season’s 2,070,600 people aged two years and over, but if this season can continue to grow then that differential might be pushed back down, particularly given the fall off that occurred in the later half of Season Three, where some episodes only attracted audiences of around 1.6m viewers.

Updated Tuesday November 26th 2013, after S04E04 aired at 8pm on Monday November 25th 2013.

It’s probably fair to say that this season of The Real Housewives of Beverly Hills is showing signs of audience fatigue and that the addition of two new cast members; Joyce Giraud de Ohoven & Carlton Gebbia has down nothing to boost ratings. We saw that last season, RHoBH’s third, witnessed a decline on viewership from their Season Two highs, however through four episodes of this season those declines are getting ever larger.

Just 1,627,000 viewers tuned in at 8pm last night; an -8.27% decline versus the prior week. The number of viewers aged 18 to 49 years held more or less even with last week dipping by just 3,000 to this week’s 974,000 (Demo 0.80). However as the equivalent episode last season garnered 2,352,000 (1,381,000 aged 18-49 – Demo 1.10) that means that the cumulative average has fallen further behind that season and indeed all prior seasons, at least within the 18-49 demo.

Season 4 is now averaging 1,677,500 viewers (945,500 aged 18-49 – Demo 0.75) and that’s a deficit of -16.5% and -20.35% respectively versus last season; -8.40% & -21.05% against Season 2 and versus Season 1 the overall audience is up 10.71%, the 18-49 demo is down by -6.25%.

Given that its older franchise sister; The Real Housewives of Atlanta is powering to new heights in its sixth season and averaging more than double RHoBH’s audience, it presumably is not the format that is causing RHoBH’s declines, but is it the new cast members? Please let me know in the comments below on why you think RHoBH is losing viewers.

Updated Tuesday November 19th 2013, after S04E03 aired at 8pm on Monday November 18th 2013.

Both The Real Housewives of Atlanta and The Real Housewives of Beverly Hills have aired three episodes of their current seasons. One show is averaging 3,380,667 viewers per episode, of which 1,926,667 are aged between 18 and 49 years (Demo 1.50) and the other almost exactly half the former, with 1,694,333 total viewers; 936,000 of which are aged 18-49 years and an 18-49 demo of 0.73.

Not coincidentally Bravo Media’s Public Relation’s department have issued not one but two press releases heralding the ratings of one of the above two Real Housewives’ franchise members and no, they weren’t about RHoBH’s Season Four.

Last night at 8pm just 1,776,000 viewers (977,000 aged 18-49 – demo 0.80) tuned in and while that was a season high for total viewers, it wasn’t in the more important 18 to 49 year old demographic. Through 3 episodes, with RHoBH Season Four averaging 1,694,333 viewers per episode, it has less total viewers than not only its two immediately prior seasons (it’s flat with its freshman season), but its total viewer average for all ages is less than the number aged between 18 and 49 years who are watching RHoA, which total 1,926,667 each episode.

In the comments below this page, there has been some discussion regarding the casting of Brandi Glanville, and that it’s been her casting that has pushed this iteration of the franchise awry. It’s certainly true that when I first heard about the initial casting of RHoBH that Bravo Media wanted to find mega rich housewives, something that they’d found difficult in New York City, whose truly wealthy eschewed the publicity that appearing on a Bravo TV show would bring. Bravo’s hope was that on the left coast, where ostentatiousness is not so frowned upon, that Evolution Media (RHoBH’s producers), could find suitable a cast and perhaps they did for the first couple of seasons.

As commenter, Valley View points out “What made BH interesting is most everybody was rich or had enjoyed fame. . . along came Brandi she had neither and hers was to come on and potty mouth her way through each episode.” and as I wrote in reply “…Brandi certainly has the looks, but what was meant to set the Beverly Hills franchise apart from the others was the casts’ real wealth, and the casts of OC, NY, Atl & NJ which all preceded BH, were never in the same realm as the cast of BH (and to be fair they hadn’t been cast to be). But between Brandi’s striver status (and there’s nothing wrong with that) and her foul mouth, her inclusion has sent the franchise in another direction. However, she’d fit right into Vanderpump Rules, but yes her casting by producer’s Evolution & Bravo Media, may have hurt RHoBH in the long run.

Why do you think that RHoBH is less than 1/2 the show that RHoA is? Please chime in, in the comment section below.

Updated Tuesday November 12th 2013, after S04E02 aired at 8pm on Monday November 11th 2013.

With 1,715,000 viewers tuning in for last night’s second episode, the best that can be said is that it is at least an improvement on last week’s fourth season premiere. Fortunately though the increase in total viewers saw a larger jump in the proportion aged 18 to 49 years as the demo moved from last week’s 0.60 to this week’s 0.80; a total of over just 1m viewers. Still this fourth season is currently down -13.16% compared with Season Three and an -11.53% decline when compared with Season Two. The declines in the viewers aged 18 to 49 years are even higher at -20.46 & -30.00% respectively.

Reducing Real Housewives ratings has been an across the board trend in 2013 for Bravo Media with the only exception being the franchises powerhouse The Real Housewives of Atlanta which two episodes in to its sixth season is averaging over 3.2m viewers per episode and showing growth of 11.45% over its prior season.

Updated after S04E01 aired at 8pm on Monday November 4th 2013. Also please read our article on all the returning shows debuting this week on Bravo TV.

After the great Sunday premiere of The Real Housewives of Atlanta buoyed executives at Bravo Media, they’ll be deflated after the fourth season premiere of RHoBH, whose season debuted to its second smallest opening audience in its four seasons and smallest ever in the 18 to 49 year old demo. Just 1,592,000 viewers tuned in at 8pm (825,000 aged 18-49), scoring 0.60 in that 18-49 demo. Its freshman season in 2010 opened with 1,534,000 viewers but with 0.80 in the 18-49 demo, and that’s not a great sign for a successful fourth season.

In its third season the smallest number of viewers aged 18 to 49 years who watched RHoBH came in episode S03E17 with 859,000. That season averaged 1,151,000 in that important advertiser demographic overall and so starting this season with just 825,000 is not a great kick off for them nor for Bravo Media and its advertising partners.