Without RHoA Bravo Media see Sunday May 12 Ratings Fall Dramatically
Sunday was the first night in its eight airings to date that Married to Medicine had to go it alone with the benefit of The Real Housewives of Atlanta or Nene Leakes providing its lead-in. Last week with Nene Leakes’ WWHL special pulling just 1.38m viewers, saw M2M fall to its second lowest audience rating (1.58m viewers), and this week we expected it to see a further reduction to around 1.5m.
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In a sign that Nielsen Sweep’s Months no longer hold the importance they once did, Bravo Media has a relatively lacklustre line up of programming this week and in fact on Thursday May 16the there will be no original programming airing at all.
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Sunday May 5th began without a new episode of The Real Housewives of Atlanta which had headlined Sundays since November 2012, and its loss to Bravo Media’s schedule was felt immediately. However, in an attempt to mitigate its loss, Watch What Happens Live Special – Nene One-on-One opened the evening at 8/7c.
In our weekly forecast report we had predicted that around 1.5m viewers would tune in to Nene Leakes with Andy Cohen and with 1,381,000 viewers tuning in at 9pm (demo 0.5) our prediction was off by 8%. More important though, was that that was a 43% reduction in that time-slot from the previous week’s RHoA, Secrets Revealed episode and was the first of four shows that night which all seeing lower ratings. Read more
With The Real Housewives of Atlanta having headlined Sundays since last November now off into the sunset, Bravo Media were rightly concerned that Sunday’s ratings would suffer. To mitigate that, they scheduled a Watch What Happens Live Special – Nene One-on-One to open the evening at 8/7c.
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Since The Real Housewives Of Atlanta returned to Bravo TV’s schedule in November 2012, Sundays have consistently been the highest rated night each week for Bravo Media. With RHoA having wrapped last Sunday, there are four Sundays until the premiere of Season 5 of The Real Housewives of New Jersey and it’s up to Married to Medicine to see if they can hold down the fort. But tonight at least they will get a little help from RHoA mega-star Nene Leakes.
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