Bravo Ratings Tuesday, May 14th – Don’t Be Tardy… & WWHL with Wendy Williams
Kim Zolciack’s Don’t Be Tardy…. which aired an original episode last night at 10.00pm continued to excel in its new time-slot as 1,172,000 viewers tuned in (demo 0.50). This was Tardy’s sixth episode of this season and became the second highest rated, pushing her second season average up over 1m viewers per episode again.
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In a sign that Nielsen Sweep’s Months no longer hold the importance they once did, Bravo Media has a relatively lacklustre line up of programming this week and in fact on Thursday May 16the there will be no original programming airing at all.
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Sunday May 5th began without a new episode of The Real Housewives of Atlanta which had headlined Sundays since November 2012, and its loss to Bravo Media’s schedule was felt immediately. However, in an attempt to mitigate its loss, Watch What Happens Live Special – Nene One-on-One opened the evening at 8/7c.
In our weekly forecast report we had predicted that around 1.5m viewers would tune in to Nene Leakes with Andy Cohen and with 1,381,000 viewers tuning in at 9pm (demo 0.5) our prediction was off by 8%. More important though, was that that was a 43% reduction in that time-slot from the previous week’s RHoA, Secrets Revealed episode and was the first of four shows that night which all seeing lower ratings. Read more
With The Kandi Factory having made its permanent move to Sundays Bravo Media was left with just one hour of original programming last night; 30 minutes of Don’t be Tardy… and 30 minutes (or was it 30 years?) with 90′s boy band 98 Degrees. Last night was the first time Kim Zolciak’s new episodes aired at 10pm instead of 9:30pm, and we wondered if that would have any impact on her ratings.
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Since The Real Housewives Of Atlanta returned to Bravo TV’s schedule in November 2012, Sundays have consistently been the highest rated night each week for Bravo Media. With RHoA having wrapped last Sunday, there are four Sundays until the premiere of Season 5 of The Real Housewives of New Jersey and it’s up to Married to Medicine to see if they can hold down the fort. But tonight at least they will get a little help from RHoA mega-star Nene Leakes.
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