Tag Archive for Krista Simmons

Bravo Ratings for Wednesday September 26th, 2012 – Top Chef Masters & WWHL

Tom Colicchio, Kerry Heffernan, and Chris Cosentino talking Top Chef Masters with Andy Cohen at the Bravo Clubhouse.

Tom Colicchio, Kerry Heffernan, and Chris Cosentino
talking Top Chef’ with Andy Cohen 26 Sep 2012
Photo courtesy of BravoTV ©

Wednesday night saw the finale of the fourth season of Top Chef Masters wrapping up its lowest rated season of the four seasons that this Top Chef spin off has aired. Each successive season has rated lower than the previous one, showing either a malaise with the format or the strength of competing shows on other networks. The finale episode was viewed by 1,018,000 and scored a 18-49 demo rating percentage of 0.50. With a growth in viewers over the previous week’s 9th episode of some 27%, on the face of it, that’s seems a pretty decent result. As always the devil is in the details. Read more

Bravo Ratings for Wednesday September 19th, 2012 – Top Chef Masters & WWHL

Andy Cohen, Cyndi Lauper & Sherri Shepherd On the Set of WWHL 9/19/2012 Photo courtesy of BravoTV ©

Andy Cohen, Cyndi Lauper & Sherri Shepherd
On the Set of WWHL 9/19/2012
Photo courtesy of BravoTV ©

For Bravo & their food advertisers no doubt Top Chef Seattle, can’t come soon enough, as the ratings for the Curtis Stone hosted shows continue in the doldrums. Last night’s 9th episode of this season’s Top Chef Masters was its second worst for this season AND the series as a whole, as just 803,000 viewers tuned in. Even more depressing is that it only scored 0.30 in the 18-49 demo. Season-to-date this 4th season is now trending down almost 20% in total audience versus last season and a massive -26.92 in the 18-49 demo. (And that’s approaching this seasons RHoNY demo drop of -28.19%.) In our weekly forecast we had thought that this episode of TCM would hold steady with last week’s 883,000, and gave a range of 850-900k, but sadly it didn’t even reach the bottom of our range. Read more

Bravo Ratings for Wednesday September 12th, 2012 – Top Chef Masters & WWHL

Top Chef Masters

Photo courtesy of BravoTV ©

Sadly another disappointing ratings return from this week’s Top Chef Masters, which for episode 8 of the 4th season only attracted 883,000 viewers and a 18-49 demo of 0.40. After exceeding 1m viewers in each of the ten episodes from Season 3, so far 4 episodes in Season 4 have been below 1m and in fact all four have been below 900,000. Season-to-date the average after 8 episodes is just 962,125 viewers and a demo of 0.44. That’s a whopping 17.64% down in total audience and in the 18-49 demo, which is how Bravo sets their ad rates, the negative territory being reached is almost 24% at 23.91. Read more

Ratings for Wednesday September 5th, 2012 – Top Chef Masters

Photo courtesy of BravoTV ©

One of the challenges of the fall TV season every four years is avoiding taking too many ratings hits on the nights when Presidential politics monopolizes the TV airwaves. Perhaps that’s the reason that Top Chef Masters ratings dropped 16.5% this week, compared with last. The best example we know of the damage that politics can do to Bravo’s ratings was the unfortunate timing of the Real Housewives of Atlanta freshman season premiere, which just so happened to be scheduled on the same night in 2008 that Candidate Obama & Candidate McCain held their debate. This meant that the most successful franchise in Real Housewives’ history had one of the worst premiere ratings, as on that might just 628,000 viewers chose Nene & co over their potential presidents. Read more

Ratings for Wednesday August 8th, 2012 – MDL-LA & Top Chef Masters

Josh Flagg, Madison Hildebrand & Josh Altman

Against the Olympics telecast on sister net NBC, the 9pm airing of MDL – LA has performed reasonably well, in fact this week’s ninth episode with 972,000 viewers and last week’s with 978,000 are the 4th & 3rd highest of the season so far, and both are slightly above this season’s average of 966,111.

Season 4 only had 9 episodes and averaged 1,031,000 and that means that Season 5 is trending down by 6.29%. Bravo is finding itself in a bad position with very few of its freshman shows getting much ratings traction, which will ensure that mature shows like MDL-LA, will continue to get renewed even as they approach or pass their ‘sell-by-date’

Proof of that ‘past sell-by-date’ phenomena is this season’s Top Chef: Masters. Although it’s only in its fourth season, that comes on top of 9 seasons of Top Chef as well as 2 of Top Chef:Just Desserts. In its 2 weeks up against the Olympics, it has continued to shed viewers dropping an additional 110,000 (-12,85%) this week, to a new series low. This being hot on the heels of the disappointing debut of Around the World in 80 Plates, will not do host Curtis Stone’s reputation any good as a long term ratings winner for Bravo.

For up to the minute updates make sure to follow us on Twitter @BravoRatings and also ‘like’ our Facebook Page

Source: Nielsen Media Research via TVByTheNumbers

%d bloggers like this: