Tag Archive for Top Chef

Bravo Media Picks Up Top Chef Season 12 & Kicks Off Nationwide Casting Calls

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Even before the finale of the current season of Top Chef has aired Bravo Media today announced that they had commissioned Top Chef Season 12 from producers Magical Elves, the timing of the announcement probably influenced by Magical Elves’ impending sale to U.K.’s Tinopolis Group.

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Top Chef New Orleans – Season 11 Ratings

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Updated Thursday, February 6 th after S11E17 – the finale – aired at 10pm Wednesday, February 5th, 2013.

Top Chef New Orleans wrapped its eleventh season last night and while this week’s finale cored them their highest rated episode of the season, it was also the lowest rated finale as far back as our records exist. Last night’s episode attracted 1,693,000 viewers, with 872,000 of those aged 18 to 49 years – Demo 0.70, growing 13.32% and 7.39% respectively compared with the prior week’s episode. Also with both those numbers being higher than the season average, that average has now increased to 1,264,176 viewers per episode and 658,647 of those aged between 18 & 49 years.

Top Chef: Finale Ratings – Season 7 thru 11
Episode    Time        Date     Lead-In Audience 18-49 Audience 18-49 Demo
S07E14 9:00 PM 15-Sep-10 No Info 2,695,000 No Info 1.40
S08E16 10:00 PM 30-Mar-11 No Info 2,774,000 No Info 1.50
S09E17 10:00 PM 29-Feb-12 No Info 1,848,000 1,225,000 1.00
S10E17 10:00 PM 27-Feb-13 No Info 1,853,000 1,022,000 0.80
S11E17 10:00 PM 5-Feb-14 TC rpt 1,693,000 872,000 0.70

This season ending with a ratings deficit with Top Chef – Seattle of -10.49% in the total audience numbers and -15.93% in the more important 18 to 49 year old age group.

Compared with Season 9 the 18-49 demo is down by -41.09% and against Season 8 the deficit in the demo preferred by advertisers is -57.35% in negative territory.

While a twelfth season has been commission; Bravo Media announced that last week, we still think that given the precipitous loss of viewers over the last few seasons that the show’s format (and probably hosts too – bye bye Padma Lakshmi?) needs to be significantly revamped, and unless the potential suitor for producers Magical Elves (about to be acquired by The Tinopolis Group decides to invest in the franchise, the production budget may need to be cut as advertiser revenue for Bravo Media continues to decline.

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Bravo Ratings – LATC, Top Chef Seattle, WWHL & LOLWork 28-Nov-2012

Andy Cohen, Snooki, JWOWW, Deena Cortese and Sammi Giancola on WWHL after Top Chef

Andy Cohen, Snooki, JWOWW, Deena Cortese
and Sammi Giancola on WWHL after Top Chef
November 28, 2012 Photo courtesy of BravoTV ©

Top Chef Seattle has had three weeks of torrid ratings and so the increase of last night’s fourth episode to 0.50 in the 18-49 demo will give Bravo Media and Magical Elves a little to cheer about. Just don’t expect any press releases yet! Overall, this week saw the total audience climb to 1,115,000 viewers and that has pushed the season-to-date average just above the 1m mark; to 1,003,250 viewers per episode. That’s also reduced the prior season deficits to -36.76 for total audience and -43.33% in the 18-49 demo versus Season 9 and -48.44% total and -56.41% in the 18-49 demo versus All Stars Season 8. Additionally as the season has progressed each week has seen a growth in viewership so perhaps all is not yet lost for Top Chef. Read more

Bravo Ratings – RHoA & WWHL– Sunday, November 25, 2012

Andy Cohen, Kenya Moore & Tichina Arnold on WWHL after RHoA

Andy Cohen, Kenya Moore & Tichina Arnold
on WWHL 25 November 2012
Photo courtesy of BravoTV ©

With the last two episodes of RHoA dropping to 1.20′s in the 18-49 demo it’s beginning to appear that the water cooler sensation that was RHoA is beginning to cool a little. Last Sunday night Lifetime network scheduled an additional complication with the much talked about (derisively, though) telemovie ‘Liz & Dick’ starring Lindsay Lohan starting at 9pm – the same time as RHoA.

Although Lifetime managed to attract 3.5m viewers at 9pm, it only managed to rate 1.0 in the 18-49 demo, as RHoA held for a third week at 1.20 for that demographic with 2,251,000 viewers overall. The last time RHoA scored three weeks of 1.20 in the 18-49 demo, was early in 2010′s Season Three. Against Season Four, this 5th season through four episodes, is trending down -13.60% for its total audience and -18.75% in the 18-49 demographic. Against season three which also started slowly, this current season is however showing audience growth of 11.67% and 6.12% (18-49 demo) respectively. Read more

Bravo Ratings – LATC, Top Chef Seattle & LOLWork 21-Nov-2012

Top Chef Seattle - Turkey Special with Tom Colicchio & Emeril Lagasse

Top Chef Seattle – Turkey Special
Tom Colicchio & Emeril Lagasse
Photo courtesy of BravoTV ©

With the worst start for ratings for any of the 10 seasons of Top Chef or for that matter for the four seasons of Top Chef Masters or even when compared with the two seasons of the cancelled Top Chef Desserts, the third episode, which aired on Thanksgiving Eve lent itself too easily to jokes about Turkeys. And what a ratings turkey this season is proving to be.

The fourth episode of last year’s ninth season; Top Chef Texas, aired the night prior to Thanksgiving in 2011, and drew 1,671,000 viewers with 0.70 in the 18-49 demo. At the time that was a season high for total audience numbers but not for those aged 18-49. Last Wednesday, Tom & Emeril managed to cook up just over 1m viewers for the 1st time this season, as 1,045,000 people tuned in, but their 18-49 demo rating held for the third week at 0.40. This, however means their 10th season average stays below 1 million viewers at 966,000 and a rather paltry (poultry?) 0.40 in the 18-49 demo. Read more

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