With the Fall 2012 Sweeps about to be conducted Bravo is returning two big guns to its schedule as well as debuting a slew of new programming. Although Nielsen reports ratings for every day of the year, during the four sweeps periods, they survey an additional 2m households by way of a paper diary and therefore are able to analyse much more data. This extra information is then used by the networks, cable channels as well as cable systems and advertisers to set ads rates for the coming year.
The Fall sweeps period kicks off October 25th and runs through November 21st and during this time Bravo will be premiering four returning series and two freshman shows.
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